Zendaya Models Her First Shoe Design Created with Stylist Law Roach in Swiss Label On’s Fall Activewear Campaign
The two-time Emmy-winning actress showcases the label's latest collection of high-performance women's workout gear.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
August 11, 2025 2:01pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Zendaya co-designed the new On Cloudzone Moon sneakers with longtime collaborator Law Roach, who also styled the brand's fall/winter collection campaign. On
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Zendaya is stepping up her ambassadorship with On as a first-time shoe designer.
For the Swiss activewear brand’s fall/winter collection, the Emmy-winning actress and her longtime “Image Architect” Law Roach have teamed up in designing the Cloudzone Moon sneaker ($200), which features a breathable mesh upper, more forefoot padding and On’s signature CloudTec cushioning in the sculpted midsole. It’ll be followed up with the Cloudtilt Moon, a recovery-focused silhouette co-created by Zendaya and Roach dropping on Oct. 2 that’s “softer in design and function” and features a sock-like knit upper and CloudTech Phase sole.
Related Stories
The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab for Fall/Winter 2026
In addition to Zendaya-designed kicks, On’s latest women’s apparel range ($90 to $150) includes workout essentials in new colors styles and colors, such as the Studio Kit Top and Shorts in blue, a lightweight track jacket and matching shorts with elastic drawcords, a sleek sleeveless bodysuit and a sculptural bomber jacket.
The two-time Emmy winner showcases her foray into footwear in the latest On apparel campaign styled by Roach and shot by photographer Emily Lipson, while filmmaker Bardia Zeinali (who has directed music videos for Sabrina Carpenter, Justin Bieber and others) directed the collection’s accompanying film. The “Be Every You” campaign sees Zendaya in a range of looks for HIIT, yoga, running and other activities.
“Movement has always been a part of how I connect with myself, and movement looks different for everyone,” Zendaya says in a statement. “This story felt personal — a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
The campaign includes playful social content in which the 28-year-old Euphoria star channels a slew of characters, including a red carpet security guard, Shakespeare’s Romeo and even Roach himself.
Zendaya made her debut as a celebrity face for On in June 2024. Her long-standing partnership included a fictional sci-fi film trailer earlier this spring directed by visual artist Nadia Lee Cohen that starred the actress as the galaxy’s most stylish pixie-elf exercise enthusiast. (The lack of gravity probably helps.)
See the full campaign online and shop On’s newest pieces below and at on.com.
On Cloudzone Moon
On Studio Bodysuit
On Studio Knit Crop
On Studio Knit Shorts
On Track Jacket
On Track Shorts
On Bomber Jacket
Also available in black.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Marysa Maslansky, Founder of the Renowned Visages Photo Agency, Dies at 82
-
The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
-
Media Personality Keltie Knight Tapped as Editor-at-Large for Digital Styling App Alta
-
‘Wicker’ Premieres, Taika Waititi Debuts ‘Klara and the Sun’ and This Week’s Best Events
-
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab for Fall/Winter 2026
-
‘Clueless’ Inspired Kim Kardashian to Buy This Priceless Monet
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
James Bond Screen Tests to Happen This Weekend: Finalists Emerge for Next 007 Movie
Jack Lowden, Margaret Qualley Top Bookie Odds for Next James Bond and Bond Girl
Sandra Hüller Set for Cameo Role in ‘Avengers: Doomsday’
‘Dutton Ranch’s’ Kelly Reilly, Kenneth Branagh And, Via Video, Samuel L. Jackson Bring Star Power to Paramount U.K. Upfront
Tom Skerritt, Star of ‘Picket Fences’ and ‘Alien,’ Dies at 93
Kim Kardashian Read Every Word of Her Authorized Biography. Here’s What Made Her Cringe.
‘Clayface’ Aims to Give DC Studios a Box Office Win as ‘You Can See Everything’ Stays Strong
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)