Zendaya Models Her First Shoe Design Created with Stylist Law Roach in Swiss Label On’s Fall Activewear Campaign
The two-time Emmy-winning actress showcases the label's latest collection of high-performance women's workout gear.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
- Sold Out in Seconds: How Kendall Jenner, Rosé and MrBeast Create Consumer Obsessions
August 11, 2025 2:01pm
- Share on Facebook
- Share on X
- Google Preferred
- Share to Flipboard
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Zendaya co-designed the new On Cloudzone Moon sneakers with longtime collaborator Law Roach, who also styled the brand's fall/winter collection campaign. On
- Share on Facebook
- Share on X
- Google Preferred
- Share to Flipboard
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Zendaya is stepping up her ambassadorship with On as a first-time shoe designer.
For the Swiss activewear brand’s fall/winter collection, the Emmy-winning actress and her longtime “Image Architect” Law Roach have teamed up in designing the Cloudzone Moon sneaker ($200), which features a breathable mesh upper, more forefoot padding and On’s signature CloudTec cushioning in the sculpted midsole. It’ll be followed up with the Cloudtilt Moon, a recovery-focused silhouette co-created by Zendaya and Roach dropping on Oct. 2 that’s “softer in design and function” and features a sock-like knit upper and CloudTech Phase sole.
Related Stories
October Prime Day 2026: What to Snag (and Skip) During Amazon's 48-Hour Sale
As Retailers Combat Prime Day Fatigue, Men's Wearhouse Delivers Some of Its Best Deals to Date
In addition to Zendaya-designed kicks, On’s latest women’s apparel range ($90 to $150) includes workout essentials in new colors styles and colors, such as the Studio Kit Top and Shorts in blue, a lightweight track jacket and matching shorts with elastic drawcords, a sleek sleeveless bodysuit and a sculptural bomber jacket.
The two-time Emmy winner showcases her foray into footwear in the latest On apparel campaign styled by Roach and shot by photographer Emily Lipson, while filmmaker Bardia Zeinali (who has directed music videos for Sabrina Carpenter, Justin Bieber and others) directed the collection’s accompanying film. The “Be Every You” campaign sees Zendaya in a range of looks for HIIT, yoga, running and other activities.
“Movement has always been a part of how I connect with myself, and movement looks different for everyone,” Zendaya says in a statement. “This story felt personal — a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
The campaign includes playful social content in which the 28-year-old Euphoria star channels a slew of characters, including a red carpet security guard, Shakespeare’s Romeo and even Roach himself.
Zendaya made her debut as a celebrity face for On in June 2024. Her long-standing partnership included a fictional sci-fi film trailer earlier this spring directed by visual artist Nadia Lee Cohen that starred the actress as the galaxy’s most stylish pixie-elf exercise enthusiast. (The lack of gravity probably helps.)
See the full campaign online and shop On’s newest pieces below and at on.com.
On Cloudzone Moon
On Studio Bodysuit
On Studio Knit Crop
On Studio Knit Shorts
On Track Jacket
On Track Shorts
On Bomber Jacket
Also available in black.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
October Prime Day 2026: What to Snag (and Skip) During Amazon’s 48-Hour Sale
-
As Retailers Combat Prime Day Fatigue, Men’s Wearhouse Delivers Some of Its Best Deals to Date
-
9 Sales Events Worth Shopping This Week Aside From Amazon’s October Prime Day
-
Elemis’ Coveted Cleansing Balm Gets Deepest Discount Ever for October Prime Day
-
‘Dirty Dancing: The Musical’ Is Coming to Broadway
-
Harry Potter Goes Grunge With a Surprisingly Wearable New Lifestyle Collection
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
‘Dancing With the Stars’ Mariah Carey Night Ends With Another Unexpected Elimination, Season 35’s Highest Score Yet: See the Scores, Who Went Home
As ‘Digger’ Sinks, Hollywood’s Three Amigos Close Ranks
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
Marisa Tomei, Rob Morrow, Rosanna Arquette, Lois Smith and Rudy Pankow to Headline ‘This is Crazy!’ Benefit for NAMI in Honor of Chris Huvane
Saoirse Ronan Responds to Rumors That Husband Jack Lowden Will Be the Next James Bond
‘The Social Reckoning’ Review: Aaron Sorkin Savages Facebook Once Again in Sharp Whistleblower Thriller Led by Mikey Madison and Jeremy Allen White
Michael Douglas Memoir’s 7 Wildest Revelations: Secret Co-Star Affairs to Coke Binges
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)
‘The Social Reckoning’ Review: Aaron Sorkin Savages Facebook Once Again in Sharp Whistleblower Thriller Led by Mikey Madison and Jeremy Allen White
By David Rooney