Lucky Brand’s New ‘Yellowstone’ Collection Lets Show Fans Dress Like the Duttons

Priced from $50 to $199, the capsule includes embellished denim jackets, patchwork jeans, graphic tees and more inspired by the record-breaking series.

By Danielle Directo-Meston

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Danielle Directo-Meston

E-Commerce Editor

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Lucky Brand tapped Los Angeles’ Compton Cowboys to star in the campaign, which was shot at the horseback riding group’s headquarters for its Compton Jr. Equestrian Posse mentorship program. (The group recently helped cover star Daniel Kaluuya train for his role in Nope.) The label will also donate $10 for every item purchased from the collection online or in stores during the entire month of November to the equestrian group for a maximum donation of $50,000.

It’s not the first time that the show has stepped into the fashion and lifestyle space. Yellowstone and Wrangler released a denim collection in 2021, while star Luke Grimes (who plays Kayce Dutton) is the new face of Stetson’s first fragrance.

Courtesy of Lucky Brand

Set in Montana, Yellowstone follows the Dutton family, helmed by patriarch John Dutton (Kevin Costner), as they protect their cattle ranch in Montana against land developers and others at its borders, including America’s first National Park and a Native American reservation.

Although it was snubbed for 2022 Emmy nominations, the neo-Western drama’s popularity has spawned several spinoffs. Creator Taylor Sheridan’s Yellowstone universe includes 1923, the newest prequel starring Harrison Ford and Helen Mirren as the Duttons’ Depression-era ancestors, which debuts Dec. 18 on Paramount+. The first prequel, 1883 (starring Tim McGraw, Faith Hill, Sam Elliott, Isabel May and LaMonica Garrett) is due for a second season on the streamer, and others include 1932 and 6666.

Ahead, see some of the standout pieces from the collaboration, and shop the full Lucky Brand x Yellowstone collection online here.