As WNBA Playoffs Commence, Liberty’s Sabrina Ionescu Kicks Off Collab With Away Luggage
The multi-year deal marks the first-ever partnership between a WNBA player and a luggage brand.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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September 15, 2025 10:12am
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Sabrina Ionescu for Away Courtesy of Away
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It’s been a big couple of days for New York Liberty guard and four-time WNBA All-Star Sabrina Ionescu.
On Sept. 14, the first round of WNBA Playoffs kicked off, where Ionescu and her defending champion team took the win against the Phoenix Mercury. The following day, on Sept. 15, the player announced her multi-year partnership with buzzy travel brand Away, underscoring the brand’s ongoing commitment to championing women’s sports (Away was named the Liberty’s Official Luggage Partner earlier this year).
In her debut campaign imagery, Ionescu poses with some of her current favorite travel gear — We say “current favorite” as Ionescu and Away have announced the debut of a limited-edition collection in 2026, reimagining some of the brand’s most iconic silhouettes through the All-Star’s perspective. The lineup of current top picks, deemed “The Gamechangers” on the partnership’s homepage, include The Bigger Carry-On Flex, The Medium: Aluminum Edition and The Medium Flex.
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Away The Bigger Carry-On Flex
Away The Medium: Aluminum Edition
shop Sabrina Ionescu’s travel picks
“Travel is such a big part of my life,” says Ionescu. “Whether it’s heading to a game, visiting family, or exploring new places in the off-season, Away has been my go-to travel companion for years. The brand’s focus on quality, performance, and thoughtful design resonates with the way I approach the game. I’m excited to bring my perspective to this collaboration and to work together on initiatives that inspire and support people on all kinds of journeys.”
Check out Ionescu’s curated favorites here, and stay tuned for the upcoming co-designed collection. Plus, to get in on the postseason action, check out The Hollywood Reporter‘s guide to streaming the 2025 WNBA Playoffs online. Want to watch Playoff games in person? Tickets are available for WNBA games at TicketNetwork, Vivid Seats, StubHub, Ticket Liquidator and SeatGeek. See below for THR‘s exclusive promo codes:
- TicketNetwork: Get $150 off orders of $500 and up with promo code THR150, or $300 off $1,000 and up with code THR300.
- Vivid Seats: Use code THR30 to save $30 on purchases of $300 and above.
- SeatGeek: New customers can use promo code HOLLYWOOD10 to save $10 on purchases of $250 and up.
Buy WNBA Playoff Tickets at Ticket Network
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