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Adult Toy Brands Pushing Relationships, Not Raunch for Holiday Offerings

The We-Vibe Chorus Pro is among a host of sex toys hoping to promote connectivity for couples, in an effort to remove the stigma from bedroom play.

By Erin Lassner

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Erin Lassner

E-Commerce Writer

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October 7, 2025 4:50pm

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We-Vibe Chorus Pro

Courtesy of We-Vibe

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This story was created in paid partnership with We-Vibe.

From the sibling tryst on The White Lotus to that condom scene in Benito Skinner’s Overcompensating, there are seemingly few taboos Hollywood won’t touch these days. Yet on the consumer side, a stigma often still exists when it comes to adult toys. Even though celebrities like Christina Aguilera, Lily Allen and Katy Perry have all put their names — and images — behind sex toys, there remains some healthy skepticism into how these devices work — and how they can actually be of benefit.

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That’s why adult toy manufacturers are taking a different marketing approach for the holidays, promoting their devices as must-have tools for physical and metaphorical “connectivity,” and pushing vibrators as pickups for cuffing season.

Coming in hot is We-Vibe, whose recently launched Chorus Pro vibrator comes with a buzzy promise: to help couples re-connect. Posed to be the brand’s biggest drop of the year, We-Vibe’s new flagship device has shared pleasure at its core through real-time feedback. Ninety percent of users experienced increased passion which is achieved by Haptic Squeeze Remote allowing users to sense exactly what their partner is experiencing — sending mirrored vibrations through the hand-held remote as the toy responds to the body in real time. Users can control 10 levels of intensity with a simple squeeze, making the experience both intuitive and deeply interactive.

We-Vibe Chorus Pro

We-Vibe Chorus Pro

$229 at we-vibe

Available in three colorways; charging case and cable included.

For added (shared) intensity, the toy has two synchronized motors that create unique wave-like pulses, called Fusion Wave Technology, deepening the sensation. And the device does not discriminate against long distance lovers. Since it’s app enabled, the Chorus Pro allows couples to play together or remotely, with the same completely customizable experience no matter the mileage. Ninety-three percent reported feeling more connected to their partner highlighting its ability to strengthen intimacy as well as physical pleasure.

Chorus Pro represents the next generation of couples’ vibrators, merging advanced technology, intuitive design and digital connectivity to create shared experiences both near and far. From this innovative new launch from We-Vibe ($229) to Kourtney Kardashian’s Lemme Play Daily Intimacy Gummies ($22.50 $29.99), brands and public are helping normalize conversations around sex, pleasure and intimacy. By framing adult toys and wellness products as tools for shared experience and emotional connection, these launches are not only breaking lingering taboos but also empowering couples to explore new ways to connect, proving that pleasure and intimacy can be celebrated openly, playfully and without shame.

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