How to Shop Brandon Maxwell’s Walmart Fashion Week Pop-Up Online
This includes limited-edition pieces from Scoop, the iconic NYC boutique revived by Maxwell and Walmart in 2021.
By Erin Lassner
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Erin Lassner
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September 12, 2025 3:12pm
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Walmart is celebrating New York Fashion Week with help from acclaimed fashion designer Brandon Maxwell, the creative director behind the retailer’s most elevated in-house brands: Scoop and Free Assembly.
The NYFW Pop-Up, taking place from Sept. 12 through 21, at 401 W 14th Street in NYC, includes an assortment of limited-edition styles from Maxwell’s two private labels. And for those who aren’t based in The Big Apple, walmart.com just dropped Scoop and Free Assembly’s full lineup of Fashion Week exclusives.
shop limited-edition nyfw pieces
In addition to the NYFW drop, Scoop recently launched its fall 2025 capsule. For a bit more context, here’s a quick Scoop history lesson:
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In 1996, Scoop first opened its doors in New York City. The standalone boutique grew to 15 storefronts across the country, trusted for their high-end curation of clothing and accessories. In 2016, after a 20-year run, all locations were suddenly shut down. Then, in 2019, Walmart relaunched Scoop as a private label, comprised of on-trend styles at a wallet-friendly price point, exclusively available at walmart.com and select Walmart locations.
In 2021, Brandon Maxwell was named Creative Director of the reimagined Scoop (in addition to Free Assembly). Each year, Maxwell is the visionary behind four seasonal collections for both labels. This includes Scoop’s newly launched fall 2025 capsule, live now on walmart.com.
shop scoop by brandon maxwell new releases
The brand’s product lineup highlights some of the most popular trends of the moment: east-west bags, barrel jeans, barn jackets and knee-high boots. See below for the collection standouts and shop the full Scoop by Brandon Maxwell inventory here.
Scoop East West Shoulder Bag
From Alaia to Prada, the biggest fashion houses have east-west bags top of mind. Scoop’s structured version comes in additional colors and patterns, all retailing for $30 or below.
Scoop Cotton Oversized Cargo Barn Jacket
The ideal transitional style, Scoop’s mid-weight, machine washable barn jacket is crafted from a cotton twill shell with a corduroy trim.
preorder
Scoop Pull On Slim Fit Ponte Pants
This pant silhouette is fitted through the hips and thighs with a slim leg opening. Bonus points for its comfortable elastic waistband.
Scoop Pointed Toe Kitten Heel Mary Jane Mules
Available in three colorways, the pointed-toe mule features a wearable 1.5-inch kitten heel.
Scoop Scubaknit Barrel Pants
Nothing better than an elevated pair of sweatpants. Scoop’s Scubaknit Pants, also available in black, feature an on-trend barrel shape.
Related: Collina Strada’s Debut Jewelry Collab Hits NYFW — Here’s Where to Shop the Awe Inspired Co-Designs
Scoop Utility Cargo Jeans
These convertible cargo pants include snap tabs and D-rings at the hem for optional barrel styling.
Shop the rest of Brandon Maxwell’s Scoop pieces here, his Free Assembly pieces here and the limited-edition NYFW Pop-Up inventory here.
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