Kristen Stewart Wore a Jockstrap on the Cover of Rolling Stone — This Inclusive Underwear Brand Sells the First Genderless Version
Virtue — a fluid intimates brand launched in 2023 — even has a $3,700 diamond-encrusted strap.
By Erin Lassner
Plus Icon
Erin Lassner
E-Commerce Writer
More Stories by Erin
- Navarrete vs. Foster Livestream: Where to Watch the Title Fight Online
- UFC 333 Livestream: Where to Watch Volkanovski vs. Evloev Main Card
- The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
May 17, 2024 4:57pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Courtesy of Rolling Stone and Virtue
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Virtue is an LA-based intimates brand with a mission: create garments for anyone and everyone. Founded and designed by Yotam Solomon, the brand fosters a diverse, sex-positive community of individuals. In fact, Solomon says they make the first genderless jockstrap. And after Kristen Stewart’s recent Rolling Stone cover, this is all the more timely.
Virtue creates its products with what it calls a “True Unisex Fit,” meaning “sex is irrelevant when it comes to fit.” The Strap Briefs, for example, are sold both with and without a pouch. Sizes currently run from XXS to 4X, with the intention of introducing a wider range in the future.
Related Stories
The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab for Fall/Winter 2026
Virtue Compact Sheer Strap Brief
Virtue Ribbed Strap Brief With Pouch
And while Virtue sells briefs, thongs and tops, the brand’s most notable offerings are its hand-crafted precious metal and diamond fittings for its intimates, namely the platinum, yellow gold, white gold, rose gold and diamond-encrusted adjustable straps and V-shaped buckles. Usually reserved for fine jewelry, these luxe materials emphasize the value of self-expression and authenticity.
Virtue Strap With Diamond Encrusted Platinum Hardware
The star of the show, Virtue’s signature Strap with Diamond Encrusted Platinum Hardware, is fitted with 22 grams of solid platinum hardware and adorned with 148 diamonds. It retails for $3,700 and is intended to pair with Virtue’s Strap Briefs. Other standouts include the Platinum V Buckle and Mint Straps with Yellow Gold Hardware, retailing for $785 and $950, respectively. To note, Virtue’s briefs do indeed come with standard straps — these are just if you’re seeking a little extra something-something. Shop the full inventory and color range on Virtue’s site.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Marysa Maslansky, Founder of the Renowned Visages Photo Agency, Dies at 82
-
The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
-
Media Personality Keltie Knight Tapped as Editor-at-Large for Digital Styling App Alta
-
‘Wicker’ Premieres, Taika Waititi Debuts ‘Klara and the Sun’ and This Week’s Best Events
-
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab for Fall/Winter 2026
-
‘Clueless’ Inspired Kim Kardashian to Buy This Priceless Monet
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
James Bond Screen Tests to Happen This Weekend: Finalists Emerge for Next 007 Movie
Jack Lowden, Margaret Qualley Top Bookie Odds for Next James Bond and Bond Girl
Jamie Lee Curtis Leaning on “Love and Service” in Honoring the Late Rob and Michele Reiner: “Every Day With Them Was Activism”
Steven Spielberg and Kate Capshaw’s Hearthland Foundation Donates $3M to Sundance Institute (Exclusive)
Jeon Do-yeon Defined an Era of Korean Cinema. With ‘Possible Love,’ She’s Become an Oscar Contender
Quentin Tarantino Shows Off First 17 Minutes of ‘Cliff Booth’ and Explains Decision to Revive Character
Sandra Hüller Set for Cameo Role in ‘Avengers: Doomsday’
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)