Veronica Beard’s NFL Team Jackets Regain Buzz Ahead of Super Bowl LIX
Game day gear has never looked so good.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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January 28, 2025 3:42pm
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At the end of last year, the Hollywood-loved luxury womenswear label dropped a collaboration that blends sophisticated style and team pride. The limited-edition NFL x Veronica Beard collection is a polished addition to gameday gear for Super Bowl LIX and beyond.
The capsule is comprised of 32 premium dickey jackets customized for each team in the league. Available to shop while supplies last at veronicabeard.com, fanatics.com and neimanmarcus.com, they feature the team logo with exclusive NFL shield buttons and lining, and are crafted from wrinkle-resistant scuba with subtle stretch, blending a refined look and comfortable feel.
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The brand’s best-selling dickey jackets have been long coveted by A-listers like Anne Hathaway, Jennifer Lopez, Gisele Bündchen and Sarah Jessica Parker.
Currently, veronicabeard.com is offering 40 percent off the limited run of jackets. Unsurprisingly, the Kansas City Chiefs and Philadelphia Eagles jackets are the most coveted styles at the moment, so the Chiefs dickey is only available in 00 and the Eagles dickey is completely sold out on the site. However, more sizes of the two teams’ jackets are available at fanatics.com and neimanmarcus.com
Veronica Beard Kansas City Chiefs Women’s Dickey Jacket
$599 $998 40% off
Veronica Beard Philadelphia Eagles Women’s Dickey Jacket
out of stock at veronica beard
Related: Stoney Clover Lane and ’47 Team With the NFL on Limited-Edition Super Bowl LIX Gear
Each jacket is engineered with a removable French terry hoodie dickey in team colors, but you can switch it up by zipping in any of the other dickeys from Veronica Beard, including cashmere, denim and wool options.
Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010, the brand began as a simple rack of dickey jackets, so this collab is very true to its roots. “As fashion and sports enthusiasts, we are so excited to offer our customers an elevated alternative to traditional fan apparel,” says Veronica Miele Beard of the collection.
Available in sizes 00-14, each jacket retails for $998 and is available to purchase at veronicabeard.com, fanatics.com and neimanmarcus.com.
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