Hollywood-Loved Eco Shoe Brand Veja Steps Into the ’90s with Newest Sneaker Launch
Worn by Meghan Markle, Kate Middleton, Reese Witherspoon, Eddie Redmayne and other stars, the Paris-based footwear brand has debuted a retro athletic silhouette designed for comfort.
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Danielle Directo-Meston
E-Commerce Editor
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Star-loved shoe brand Veja is throwing it back to the ’90s. The eco-conscious footwear label has debuted the V-90, an athletic-inspired silhouette with a wider footbox and chunky sole — so don’t be surprised to see it on comfort-loving celebrities.
Related: The Best Retro Sneakers for Stepping Into Fall in Style
Veja
Available in women’s and men’s sizes starting today, the Veja V-90 leather sneakers ($180-$195) are finished in the certified B Corp company’s signature V appliqué on the sides and logo print on the back collar. They come in all-white as well as grey-white and eggshell white with pops of baby blue, terra cotta, forest green and beige. The upper is made of 100 percent organic traced leather sourced from Uruguay, which Veja says is “known for its culture of animal husbandry and the quality of the leather.” The leather is tanned in Brazil using a process that requires less water, and it’s sourced from cattle that are not from deforested areas or exposed to antibiotics, pesticides, GMOs or chemical fertilizers.
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The insole is made of 42 percent sugar cane, 12 percent organic cotton (which uses less water to produce), 11 percent Amazonian rubber and 11 percent recycled polyester; while the sole is made of 40 percent Amazonian rubber and 10 percent recycled rubber. The lining is 100 percent recycled polyester and the shoelaces are 100 percent organic cotton.
Meghan Markle, Kate Middleton, Emma Watson, Reese Witherspoon, Laura Dern, Lily Collins, Anne Hathaway, Eddie Redmayne and Jennifer Garner are just a handful of eco-conscious stars who’ve stepped out in Paris-based Veja’s sustainable kicks.
The V-90 sneakers are available at Bergdorf Goodman, Nordstrom, Revolve and Shopbop alongside Veja’s website. See and shop the shoes in every colorway below.
Veja V-90 Women’s Sneakers in Extra-White
MORE BUYING OPTIONS: Revolve | Shopbop
Veja
Veja V-90 Women’s Sneakers in Extra-White Pierre
MORE BUYING OPTIONS: Nordstrom | Revolve
Veja
Veja V-90 Sneakers in Pierre White $180
Veja V-90 Men’s Sneakers in Extra-White/Cyprus
MORE BUYING OPTIONS: Bergdorf Goodman | Nordstrom
Veja
Veja V-90 Men’s Sneakers $180
Veja V-90 Men’s Sneakers in Extra-White/Umber
MORE BUYING OPTIONS: Bergdorf Goodman
Veja
Veja V-90 Men’s Sneakers $195
Veja V-90 Women’s Sneakers in Extra-White/Steel
Veja
Veja V-90 Women’s Sneakers $195
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