The Return of a Cult Classic: Urban Decay Brings Back Its Original Naked Palette for a Limited Run
For the first time since 2018, Urban Decay is selling the beloved eyeshadow palette that started it all. Get this limited-edition beauty staple before it's gone for good.
By Erin Lassner
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Erin Lassner
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August 9, 2024 11:58am
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Good news: You can finally say goodbye to your expired Naked Palette from 2018. Just when we thought it was gone forever, Urban Decay has reintroduced its internet-breaking Original Naked Palette. With over $1 billion in sales and 30 million units sold since its inception, the iconic Y2K beauty staple is finally back — for a limited time only.
First launched in 2010, The Original Naked Palette earned its spot as one of the buzziest beauty products of all time for its richly pigmented shades, easily blendable formula and ultra versatile neutrals — a shining star in the beauty YouTuber era. The celebrity-loved palette was so pivotal, in fact, that the brand even hosted a funeral when the product was discontinued in 2018 with a eulogy by none other than Nicole Richie.
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After forever changing the beautyscape of the 2010s, Urban Decay has welcomed back the palette with limited quantities available. Meaning once it’s sold out, the limited-edition relaunch is gone for good.
Urban Decay The Original Naked Eyeshadow Palette (Limited Edition)
The limited-edition Original Naked Palette features the same 12 shades as the first time around: a combination of neutrals and nudes in shimmery, matte and metallic finishes. A couple upgrades to the original include a longer-wearing vegan formula and a new cruelty-free brush. But fear not, it’s still the same coveted dual-ended silhouette with a packed shader brush on one end (for building color) and a fluffy blending brush on the other (for diffusing).
Snag Urban Decay’s limited-edition Original Naked Palette before it sells out at urbandecay.com and ulta.com, retailing for $59.
Related: Sabrina Carpenter’s Third Fragrance, Cherry Baby, Is Now Available to Shop on Amazon
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