From Beauty Advent Calendars to Viral Collagen Masks, 15 Ulta Early Black Friday Sale Standouts
The retailer surprises shoppers with extra-early savings on hundreds of this season's most popular gifts.
By Erin Lassner
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Erin Lassner
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November 12, 2025 10:21pm
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Ulta didn’t wait till Thanksgiving (or even Halloween) to kick off its Black Friday discounts.
From Oct. 26 through Nov. 22, the cosmetics one-stop shop is hosting a month-long savings event on seasonal staples from beauty advent calendars and the most-coveted holiday gifts to hydrating moisturizers and warm fragrances.
The Ulta Early Black Friday Sale offers up to 50 percent off hundreds of full-sized favorites and up to 55 percent off travel-size best-sellers across every category: makeup, skin care, hair tools, beauty tech and fragrance. Each week of the event, new categories will get week-long price drops. Highlighted savings from Nov. 9 through 15 include:
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- Up to 40% off makeup.
- 40% off hair styling and finishing.
- $25 eye treatments.
- 30% off Mario Badescu.
- 50% off Lancôme Clarifique Collection.
Below, we rounded up 15 standouts from brands like Tula, Tarte, Peter Thomas Roth, Estée Lauder, T3 and Urban Decay, but check out ulta.com to shop all the current price drops and preview upcoming weekly deals.
Tula ‘Spresso Energizing Eye Balm
$25 $38 34% off
Accurately described as “an espresso shot for your eyes,” Tula’s caffeine-infused balm instantly hydrates, cools and energizes for a wide awake look.
It’s available in four varieties: a rosy glow (formerly knowns as Rose Glow + Get It), a cool pearlescent tone, a bronzy glow and a golden glow.
Mario Badescu Super Collagen Mask With Marine Collagen
$14 $20 30% off
Purify pores and draw out oil with Red Algae extract and kaolin clay.
This is a cross between a classic collagen mask and clay mask.
Peter Thomas Roth Instant FIRMx Collagen Bounce Stick
$21.60 $36 40% off
Another collagen-infused product, the Instant Firmx Bounce Stick comes in three varieties: blush, bronzer and highlighter.
Pair all three for a natural glow-from-within look.
Ulta Beauty x Mini Brands Advent Calendar
$29.99 $39.99 25% off
Note: This is not real makeup. Instead, it’s ultra-detailed replicas of Ulta best-sellers, perfect for the collector in your life.
Related: The Best Beauty Advent Calendars of 2025: Dior, Diptyque and More Limited-Edition Launches
Estée Lauder Pure Color Melt-On Glosstick
$26.60 $38 30% off
Select between eight shades.
Peach & Lily Pure Radiance Brightening Eye Cream
$25 $43 42% off
A trifecta of caffeine, diglucosyl gallic acid and Korean herbal extracts visibly tighten, brighten, depuff and hydrate to improve the look of dark circles and undereye bags.
Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
$9.80 $14 30% off
A cult-favorite for good reason.
Lancôme Clarifique Double Treatment Essence
$47.50 $95 50% off
Use as the first step after cleansing to improve radiance, skin tone evenness and hydration.
Perricone MD Cold Plasma Plus+ Daily Detox Cleanser
$27.50 $55 50% off
Another multitasker, the Daily Detox Cleanser uses charcoal to purify, detoxify and remove excess oil and dirt.
Apply both morning and evening by massaging onto damp skin until all microcapsules have burst and the color has transformed to a darker shade. Rinse thoroughly with warm water.
Tarte Limited Edition Maracuja Juicy Lip Cherry Crush Collection
$13.50 $27 50% off
The crème de la crème of lip products.
Choose between balm, plumper, shimmer glass, plumping oil, a lip mask or lip vinyl.
$120 value
Ogee Crystal Contour Collection
$67.20 $96 30% off
Comes with a bronzer, blush and highlighter stick.
The three balmy formulas are infused with organic jojoba oil for a seamless blend and skin-like finish.
$340 value
Sigma Beauty Essential Brush Set
$154.70 $221 30% off
The 12-piece face and eye brush set ranges from an ultra-thin eyeliner brush to large powder and contour brushes.
T3 AireBrush Round One-Step Volumizing Hair Dryer Brush
$119.99 $159.99 25% off
Achieve salon-level blowouts in half the time.
T3 Aire IQ Intelligent Hair Dryer
$299.99 $399.99 25% off
Heat and airflow will instantly adjust to the user’s hair texture and connected attachment.
travel size
Urban Decay Cosmetics All Nighter Waterproof Makeup Setting Spray
$10 $18 44% off
The best setting spray in the game.
Shop the full lineup of 1,000+ discounted beauty products now at ulta.com, now through Nov. 15.
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