Tyla Is the New Face of Pandora — See Behind the Scenes of the Grammy Winner’s Inaugural Shoot (Exclusive)
The "Water" singer curates a highly personal jewelry collection to mark the start of her brand ambassadorship.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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April 8, 2025 3:20pm
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Just three days ahead of her Coachella debut, Tyla has officially been named Pandora’s newest brand ambassador. To celebrate the partnership, the South African Grammy award-winning singer, songwriter and performer created a jewelry edit featuring her most coveted pieces: Pandora Styled by Tyla.
Tyla for Pandora (THR exclusive)
Pandora sees jewelry as a form of self expression and a tool to represent and recall life’s most meaningful milestones, so it makes perfect sense that Tyla’s selection of Pandora charms reflects her own personal journey and inspirations. The Cherry Blossom Charm, for example, symbolizes the singer’s rise to international stardom with her “Water” music video, and the Disney Winnie the Pooh Tigger Charm honors her loyal fanbase, lovingly referred to as Tygers. Other featured charms celebrate her heritage, music and deepest passions.
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Pandora Cherry Blossom Dangle Charm
Tyla for Pandora (THR exclusive)
Tyla styles her collection of charms on her favorite bracelet, the Pandora Moments Studded Chain Bracelet, along with her most-loved necklace, the Pandora Moments Studded Chain Necklace.
Pandora Moments Studded Chain Bracelet
Pandora Moments Studded Chain Necklace
As part of the April 8 announcement, Tyla stars in an accompanying photoshoot, donning her most treasured jewels from the brand. See below for more behind-the-scenes images shared exclusively with The Hollywood Reporter.
Tyla for Pandora (THR exclusive)
Tyla for Pandora (THR exclusive)
Tyla for Pandora (THR exclusive)
“Partnering with Pandora is such an exciting thing to do,” says Tyla. “I’ve always found their jewelry so fun to style because you can create your own unique pieces of jewelry. It reminds me so much of home because my Mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.”
Shop Tyla’s full curated Pandora capsule now at pandora.net.
Tyla for Pandora (THR exclusive)
Tyla for Pandora (THR exclusive)
Related: The 67 Most Dazzling Jewelry Gifts at Every Price Point
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