Hollywood-Loved Brand Tumi’s Taps Reneé Rapp to Model New Leather Goods Inspired by a Starry New York Beach Town

Singer-songwriter Reneé Rapp reps the new Georgica collection of women's totes, backpacks and other effortlessly luxe accessories.

By Danielle Directo-Meston

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Danielle Directo-Meston

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August 17, 2023 8:00am

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Renee Rapp in Tumi Georgica Collection Campaign

Courtesy of Tumi

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Welcome to The Hollywood Reporter*’s inaugural Travel Week! Hollywood stars and insiders log millions of miles for filming, festivals and wherever else the red carpet takes them, so why not look to these frequent flyers for travel inspiration? With* summer destinations still beckoning (and plenty of time to plan for fall trips), this week we’re highlighting insider-approved essentials, style and travel tips, deals and more. Allons-y!

Hollywood-repped travel goods brand Tumi is outfitting everyday travelers’ wardrobes with its new leather accessories collection.

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The luxe lifestyle label’s minimalist Georgica line ($195-$795) takes inspiration from East Hampton‘s Georgica Beach — a stone throw’s away from Beyoncé and Jay-Z’s $26 million lakefront home and other starry abodes — and comprises buttery soft leather tote bags, backpacks, crossbodies and laptop sleeves in neutral shades such as black and taupe alongside a new deep plum colorway. The carryalls feature Tumi’s signature design touches that blend function with fashion, such as convenient pockets, zippered compartments, carabiner clips and key leashes. They also come with the company’s Tracer product recovery service, classic monogramming and a five-year warranty.

As part of its starry Essentially Beautiful campaign, Tumi tapped The Sex Lives of College Girls star and singer-songwriter Reneé Rapp to showcase the latest pieces alongside Formula 1 driver Lando Norris and South Korean soccer player Son Heung-min. The fall season also introduces new hues and textures, including blush, red and hunter green, seen in Tumi’s Voyageur Celina nylon backpacks, 19 Degree and Tegra-Lite suitcases and other bestsellers.

Tumi worked with actor Anthony Ramos and musician Gracie Abrams (the daughter of filmmaker J.J. Abrams) for last year’s campaign, and it has previously teamed with Rosario Dawson and Alexander Skarsgård in previous ads. The New Jersey-based company’s luggage and travel gear has also been toted by Meghan Markle, Kaia Gerber, Princess Beatrice, Chris Pratt and Tom Hiddleston, to name just a handful.

See a few pieces from the Georgica line below, and shop the full collection at Tumi.com.

Tumi Georgica Valorie Tote

Tumi

Tumi Georgica Valorie Tote $695

Buy now

Tumi Georgica Marylea Crossbody

Tumi

Tumi Georgica Marylea Crossbody $495

Buy now

Tumi Georgica Jodys Tote

Tumi

Tumi Georgica Jodys Tote $695

Buy now

Tumi Georgica Kimbell Backpack

Tumi

Tumi Georgica Kimbell Backpack $750

Buy now

Tumi Milinia Laptop Sleeve

Tumi

Tumi Milinia Laptop Sleeve $275

Buy now

Tumi Bailow Crossbody

Tumi Bailow Crossbody $350

Buy now

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