Madelaine Petsch Shines in Tory Burch’s Collab With Viral Swedish Candy Brand BonBon
The designer reinterprets her most popular silhouettes using BonBon's signature colors, shapes and textures.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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Madelaine Petsch for Tory Burch x BonBon Oliver Hadlee Pearch for Tory Burch x BonBon
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The namesake fashion house and buzzy Swedish candy brand have teamed on an exclusive clothing and accessories capsule that feels like summer. Introducing: Tory Burch x BonBon, a limited-edition lineup of bags, shoes, jewelry, tees, bag charms, baseball caps and pins.
Available to shop on toryburch.com beginning Tuesday, May 20, the unexpected crossover is a rare partnership for the designer, but as an OG fan of BonBon, it just felt right. Through June 23, the product lineup will also be in stock at North America’s Tory Burch boutiques, BonBon’s five New York locations, Bloomingdale’s department stores and online at bloomindales.com. An international roll-out will follow in Asia, Europe and the Middle East.
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Some reimagined best-sellers include the Miller Sandal (also in a bow variety), the Kira Sport Sandal, Miller Crossbody Bag and Mini Fleming Hobo Bag. Each style comes in an assortment of colorways.
TB x BonBon Miller Patent Charm Sandal
TB x BonBon Kira Sport Padded Sandal
TB x BonBon Mini Miller Crossbody Bag
TB x BonBon Mini Fleming Embellished Hobo Bag
“Tory was one of our first supporters,” says Selim Adira, who co-founded BonBon in 2017. “This beautiful collection showcases the authentic colors and textures only found in Swedish candy. Each piece reflects our motto that growing up is a trap.”
Actress Madelaine Petsch fronts the campaign, photographed by Oliver Hadlee Pearch. Owen Thiele, Petsch’s pal and star of upcoming FX series Adults, joined the summery shoot to create social content.
Madelaine Petsch in Tory Burch x BonBon Candy Logo T-Shirt ($228). Oliver Hadlee Pearch
TB X BonBon Candy Logo T-Shirt
See below for a few more collab standouts and shop the full drop, while supplies last, at toryburch.com and bloomindales.com. Products are housed in limited-edition packaging and dustbags donning BonBon’s signature pink and blue hues.
TB X BonBon Pick and Mix Bag Charm
TB x BonBon Candy Charm Bracelet
Related: With the Charm Bracelet Resurgence and Tyla as Its Face, Pandora Jewelry Is Having Another Moment
TB x BonBon Interchangeable Candy Charm Hoop Earrings Set
Check out the full assortment at toryburch.com and bloomindales.com.
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