The Cat Lady Discourse Continues With Maude Apatow-Led Tory Burch Campaign
The fashion house drops a limited-edition capsule featuring the cat portraits of photographer Walter Schels on classic Tory Burch silhouettes, with actress Maude Apatow starring in the campaign.
By Erin Lassner
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Erin Lassner
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August 13, 2024 9:31pm
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Cats (and their accompanying ladies) have taken over the conversation once again. American fashion designer Tory Burch just dropped a limited-edition feline-filled capsule titled Animal House, with Euphoria actress and cat-lover Maude Apatow leading the campaign.
Animal House, part of Tory Burch‘s Resort 2024 collection, features the designer’s signature bags (like the best-selling Kira Shoulder Bag), shoes (like the cult-classic Miller t-strap sandals), swimwear, accessories and ready-to-wear clothing covered in the work of German photographer Walter Schels, specifically Schels’s Cat photograph from 1994: a black and white portrait of a very fluffy cat with his mouth wide open and tongue sticking out. Schels is most known for his powerful portraits of artists, celebrities and politicians.
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The campaign imagery, shot by Ellen Fedors, stars Apatow and her beloved cat Dolly. They’re photographed at a corner store in SoHo as a tribute to iconic New York City shops and their resident cats.
The pieces are exclusively available on toryburch.com beginning Tuesday, August 13, in addition to Tory Burch’s Mercer Street, Melrose Avenue and Miami Design district boutiques.
Plus, between Friday, August 16 and Sunday, August 18, Tory Burch is hosting a three-day activation in SoHo to celebrate the launch of this limited-edition capsule. It’s located at 186 Prince Street and open between 11 a.m. and 4 p.m. If you can make it, be sure to play the scratch-off game for a chance to win exclusive prizes.
Check out a few stand-outs below and shop the full limited-edition capsule collection at toryburch.com before it sells out.
Tory Burch Mellow Printed Mule
Tory Burch Small Ella Bio Cat Print Tote
Tory Burch Cat Printed Cargo Pant
Tory Burch Small Kira Diamond Quilt Cat Print Convertible Shoulder Bag
Tory Burch Cat Printed Swimsuit
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