Sofia Richie Grainge On How She Wears David Yurman’s New Bangles: “Just With a Jeans and T-Shirt”
The 25-year-old "It" girl is the luxury jewelry label's latest celebrity brand ambassador.
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Danielle Directo-Meston
E-Commerce Editor
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Newlywed Sofia Richie Grainge is helping David Yurman unveil the latest twist in its signature Cable jewelry collection.
Fresh off her fairy tale nuptials in France, the 25-year-old “It” girl showcases the label’s new Sculpted Cable bracelet in a fall campaign shot at the legendary Kellogg Doolittle House at the starry desert destination of Joshua Tree, California. The collection ($3,900-$9,700) expands David Yurman‘s iconic design with a new bangle in 18-karat yellow, rose and white gold, available with or without hand-set pavé diamonds totaling up to 2.13 carats. The bracelets come in 4.6 or 6.2 millimeter widths, and sees the original helix style “reimagined as a subtle, lower-profile relief, with each ridge meticulously carved and polished to an optimal luster.”
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“My favorite way to wear the David Yurman bracelets is honestly just with jeans and a T-shirt,” Richie Grainge tells The Hollywood Reporter. “They are such statement pieces — for a dressy night out, I’d wear Sculpted Cable with a beautiful gown, some of the more simple sculpted earrings and a dramatic necklace. I feel like there are several ways to play with the collection.”
Richie Grainge joins fellow celebrity brand ambassadors, including actress Scarlett Johansson, actor Henry Golding, singer-songwriter Shawn Mendes, Leverage actor Aldis Hodge, model Taylor Hill, New York Mets shortstop Francisco Lindor, Dodgers player-turned-model James Turlington and Olympic gold medalist sprinter Syndey McLaughlin-Levrone.
“David Yurman embodies everything that I’m trying to express with my aesthetic — with how I dress, and how I want to feel, which for me is very timeless and elegant,” adds Richie Grainge in a statement. “This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”
Courtesy of David Yurman
The Sculpted Cable bracelets join David Yurman’s lineup of necklaces, earrings and bracelets in the twisted motif. Founded in 1980 by sculptor David Yurman and his painter-ceramicist wife, Sybil Yurman, the brand debuted its Hollywood-loved cable jewelry two years later.
The daughter of Lionel Richie, the social media star and model has previously walked the runway for Chanel, Jeremy Scott and other designers and released fashion collections with sister Nicole Richie’s House of Harlow label, Frankies Bikinis, Rollas, Missguided and more.
See more from her new high-fashion gig with David Yurman and shop the latest Sculpted Cable bracelets here.
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