The Best Items to Buy from Hollywood Entrepreneur Shay Mitchell’s Brands
The actress and producer behind Béis and Onda recently partnered with HydraLyte on a new flavor — here, she shares her business motto, her entrepreneurial inspirations and more.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
December 29, 2022 11:06am
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Shay Mitchell Courtesy of Subject
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Shay Mitchell’s entrepreneurial adventure began in 2018 with Béis, the stylish travel accessories company she co-founded with Beach House Group, the El Segundo-based brand incubator behind Tracee Ellis Ross’ Pattern haircare, Millie Bobby Brown’s Florence by Mills beauty label and Kendall Jenner-backed Moon oral care. Béis declined to comment on sales but says the company delivered 200 percent growth in its last fiscal year and is on track to see the same this fiscal year. The 34-year-old actress (Dollface) and producer (The Cleaning Lady) also co-founded canned sparkling tequila company Onda in 2019 with Kelli Adams, Max Dworin and Noah Gray; its ingredients include blanco tequila made at a woman-owned distillery in Jalisco, Mexico. Per Crunchbase, the brand raised $12.5 million in a Series B funding round in June.
Related Stories
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an '80s-Inspired Collection
Ugg Continues Its High-Fashion Push With JW Anderson's New Loafer-Inspired Collection
On Dec. 1, the entrepreneur partnered with rapid hydration brand HydraLite to launch a lemon squeeze flavor that she co-developed with the Australian company.
Read Mitchell’s full Q&A (part of The Hollywood Reporter‘s top celebrity entrepreneurs of 2022 list) and shop the best items from her brands below.
Biggest lesson I’ve learned as an entrepreneur …
After the vision and the drive, it’s all about the team.
Motto in business that I live by is ….
Imitation is the sincerest form of flattery. I remind myself of this when I see other companies taking inspiration from the innovative styles and features that we’ve become known for.
Where I see my business in 10 years …
I want to be the go-to travel accessories destination.
First person I call when I need business advice is …
Definitely not just one person — I have a Rolodex of people whose opinions I value greatly. It just depends on the specific subject and what decision I’m trying to make.
My most engaged social post I’ve posted about my brand has been …
Oh god, I wouldn’t know honestly! I love Béis and am heavily involved with every facet of the business so I post so much content of me, our bags and otherwise. I bet our social gal knows on the Béis end!!
I wouldn’t have launched a business if it weren’t for…
The gaping white space and the incessant itch that told me I could do it better.
Best business advice I’ve gotten …
Hire people that are smarter than you.
Consumer patterns this year are changing in this way …
During COVID we saw a consumer migration towards our bags intended for more day-to-day use, or quick jaunts. Now that the world is opening back up we see our roller inventory flying out the doors (in addition to the day-to-day bags). I think part of this is our high customer return rate…once you see how great our bags are, it’s hard to stop.
A fellow celebrity entrepreneur who has inspired me (and why) is ….
I think you have to give credit where it is due and Jessica Simpson was really the first celebrity brand that became a cultural sensation.
A different side of myself that I’m able to explore as an entrepreneur is …
I don’t know that this is a different side of myself per se, but it has given me the reassurance to follow my gut and continue on.
I wish I had dreamt up this (already existing) product that I’m obsessed with …
The entire Frida company.
Béis The Cargo Backpack
Béis
Béis The Cargo Backpack $98
Béis The 26-in. Check-In Roller
Béis The 26-in. Check-In Roller $278
Béis x Elsa the Tote
Béis x Elsa the Tote $158
Onda Tequila Seltzer Classic Collection Variety 8 Pack
Total Wine
Onda Tequila Seltzer Classic Collection Variety 8 Pack $17
HydraLyte x Shay Mitchell Lemon Squeeze Hydration
HydraLyte
HydraLyte x Shay Mitchell Lemon Squeeze Hydration $25
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
‘Other Desert Cities’ Theater Review: Julia Louis-Dreyfus, Ed Harris and Allison Janney Fail to Make a Once-Timely Play Relevant Again
-
Victoria’s Secret Fashion Show: See Red Carpet and Backstage Photos of Models, Megan Thee Stallion and Kobe Bryant’s Daughter
-
Taylor Swift, Charlize Theron, Colman Domingo and Many More Stars Help Academy Museum Gala Raise Over $14M
-
The Best-Dressed Stars at the Academy Museum Gala, Including Inde Navarrette and Taylor Swift
-
Academy Museum Gala: Taylor Swift, Sabrina Carpenter, Jennifer Hudson, Connor Storrie, More Stars Walk the Carpet
-
Joe Keery on Making His Broadway Debut and Balancing Music and Acting Post-‘Stranger Things’
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
R.J. Mitte’s Mother Opens Up About His Tragic Passing to Help Other Families (While Clarifying Speculation About His Finances, Career and Fiancée)
Betty McGuire, Actress on Broadway and ‘Growing Pains,’ Dies at 100
The Six Things You Don’t See In ‘You Can See Everything’
Cindy Crawford, Kaia Gerber Break Their Silence on Presley Gerber’s Death: “A Sweet, Beautiful Soul”
‘Other Desert Cities’ Theater Review: Julia Louis-Dreyfus, Ed Harris and Allison Janney Fail to Make a Once-Timely Play Relevant Again
Apu is Back! Veteran Voice Actor Sunil Malhotra Revives ‘The Simpsons’ Character After Nearly 10 Years
The Best-Dressed Stars at the Academy Museum Gala, Including Inde Navarrette and Taylor Swift
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)