Shake Shack’s Crinkle Cut Fries Have Been Reimagined as a Body Pillow That’s Oddly Chic

This sensory body pillow is equal parts cozy and stylish.

By Erin Lassner

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Erin Lassner

E-Commerce Writer

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July 10, 2024 2:32pm

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Bearaby x Shake Shack Crinkle Cut Cuddler

Courtesy of Bearaby

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Adding to the list of collaborations we didn’t know we needed: Shake Shack x Bearaby’s new french fry pillow. (Pringles x Crocs is definitely on that list too.) The weighted blanket brand has partnered with the beloved restaurant chain on a fry-shaped body pillow in celebration of National French Fry Day. It’s called the Crinkle Cut Cuddler and it’s so aesthetically pleasing.

While Bearaby is most known for its high-end, hand-knitted weighted blankets, the brand has a complete collection of sleep accessories that pair function and fashion, including weighted sleep masks, weighted plushies and heated neck wraps and lap pads. Another key category for the brand is its sensory pillows, intended for stress relief and ergonomic support. The Crinkle Cut Cuddler is the newest addition to this suite of products.

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The Shake Shack-inspired pillow molds to your body shape and keeps you aligned all night (or nap) long. It works as a short body pillow for side sleepers and a support pillow for back sleepers, but also as a long accent pillow for your couch or bed.

Bearaby x Shake Shack Crinkle Cut Cuddler

Bearaby x Shake Shack Crinkle Cut Cuddler

$149 at bearaby

The pillow is made from Melofoam, an all-natural, satisfyingly squishy rubber foam. It’s wrapped in a removable and washable eco-velvet cover to create the ultimate concoction of comfort.

Whether you’re looking for a new pop for your home (yellow is certainly the color of the summer), an upgrade to your sleep quality or just wanting to spoil your favorite french fry-lover, this limited-edition collaboration is available to shop now at bearaby.com. Plus, the first 100 orders will receive a voucher for free Shake Shack Crinkle Cut fries. Sleep time meets snack time.

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