Serena Williams’ First Kids Fashion Collection Was Inspired By One of Her Earliest On-Court Looks
The 23-time Grand Slam champion and mogul has teamed with fashionable children's label Janie and Jack on a 35-piece line of spring-ready clothing and accessories.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
March 12, 2025 2:31pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Janie & Jack
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Serena Williams is digging deep into her on-court style archives for her first kids clothing collection.
The 23-time Grand Slam champion and media mogul has teamed with Janie and Jack on a 35-piece range of spring-ready clothing, swimwear and accessories ($18.50 to $175) in sizes 6 months to 12 years — including a new pink version of a lavender floral blouse and tiered skirt that Williams once wore.
Other standout styles from the Serena Williams x Janie and Jack collection include mommy-and-me dresses in one-shoulder and puff-sleeved designs (and in Williams’ favorite hue, pink), polo shirts and rompers in sunset-inspired ombré, charming wave-patterned crochet separates, cabana shirts and swim trunks in playful tropical toile prints and terry fabrics and a pink tennis ball statement bag. Rounding out the collab are bucket hats, headbands and hair accessories. The line is available starting today online and in stores.
Related Stories
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab: How to Shop the Fall Drop Early
F1 United States GP Guide: Last-Minute Race Tickets and Austin's Hottest New Openings
Serena Williams x Janie and Jack Love Pink dress, $94 to $75; The G.O.A.T. top, skirt and baby dress, $38 to $62. Janie and Jack
The brand says a William’s daughter, Olympia Ohanian’s Wimbledon style moment sparked the idea for the collaboration. “Serena has been our dream partner since the moment she became a mother,” Janie and Jack president and chief commercial officer Parnell Eagle says in a statement. “Her vision and creativity brought a fresh perspective to every design, resulting in a collection that exudes her iconic style and celebrates family bonds. It’s been a privilege to work alongside Serena, and we’re excited to offer families timeless pieces that inspire connection and special moments together.”
Adds the superstar mom of two, “As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls. Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.”
The Janie and Jack collection joins the 43-year-old former tennis pro’s ventures across fashion, beauty and media. She previously released a Nike capsule, and her portfolio of brands includes Wyn Beauty line (which offers products such as hydrating foundations in 36 shades and long-wear eye pencils and concealers) and her Will Perform line of body care designed for active lifestyles.
Williams was named one of Glamour magazine’s 2024 Global Women of the Year for her support of businesses mostly founded by women or people of color through her venture capital firm, Serena Ventures and her advocacy for Black maternal health and gender equality in sports.
The tennis superstar retired from the sport in 2022 and launched a multimedia production company, Nine Two Six Productions, in 2023. (She and sister Venus Williams executive produced the Oscar-nominated biopic King Richard inspired by their father.)
Shop some of our favorite pieces from Williams’ first kids clothing collection below, and see the full line at janieandjack.com.
Serena Williams x Janie and Jack The G.O.A.T. Top
$38 at Janie and Jack
Serena Williams x Janie and Jack The G.O.A.T. Skirt
$48 at Janie and Jack
Serena Williams x Janie and Jack Tennis Purse
Serena Williams x Janie and Jack Icon Dress
Serena Williams x Janie and Jack Love Pink Matching Kids Dress
Serena Williams x Janie and Jack Love Pink Matching Women’s Dress
Serena Williams x Janie and Jack Toile Tour Cabana Shirt
Serena Williams x Janie and Jack Toile Tour Recycled Swim Trunk
Serena Williams x Janie and Jack Floral Flair Recycled Swimsuit
Serena Williams x Janie and Jack Ombre Polo
Serena Williams x Janie and Jack Love Lineup Dress
Serena Williams x Janie and Jack Crochet Court Baby Romper
Serena Williams x Janie and Jack Palm Terry Polo
Serena Williams x Janie and Jack Ombre Romper
Serena Williams x Janie and Jack Peach Point Kids Dress
Serena Williams x Janie and Jack Ruffle Rally Dress
Serena Williams x Janie and Jack Sunset Sweatshirt
Serena Williams x Janie and Jack The G.O.A.T. Baby Dress
$62 at Janie and Jack
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Tom Hanks Sets Broadway Return in ‘This World of Tomorrow’
-
In New York, The Twenty-Two Sets the Tone for Community and Culture
-
Kylie Jenner Hits the Beach With a Horse for Stella McCartney Short Film Directed by Gia Coppola
-
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab: How to Shop the Fall Drop Early
-
LA Art Show Unveils Plans for 2027 Event
-
Billie Eilish and Finneas Used Grammy-Winning Song of the Year to Inspire New Jewelry Collection
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Harrison Ford and Calista Flockhart to Receive First Joint Award as Couple Is Selected for Icon Honors
James Bond Screen Tests to Happen This Weekend: Finalists Emerge for Next 007 Movie
John Malone Predicts a Major Deal Between Skydance and Elon Musk’s SpaceX
Sacha Baron Cohen Gets Real About Backlash, Death Threats and Resurrecting Ali G
The Emancipation of Charli D’Amelio: How the TikTok Queen Took Back Her Life
CMA Presents ‘A Celebration of Dolly Parton’: Where to Watch the Star-Studded Tribute Live Online
Two-Thirds of Microdramas Released in Latest Quarter Outside China Were AI Generated, Says Report
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)