Rihanna Stuns in Savage X Fenty’s Star-Studded Valentine’s Day Campaign
The singer's lingerie and loungewear brand releases a collection that highlights love in all forms.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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January 10, 2025 4:58pm
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Rihanna‘s Savage X Fenty has dropped a fresh lineup of lingerie, sleepwear, lounge and accessories for Valentine’s Day.
The accompanying Love Your Way campaign stars the singer alongside Love Is Blind’s Serena Page and Kordell Beckham, model RJ King and chef DeVonn Francis, sisters and TikTok sensations Hayley and Jules LeBlanc and friends and models Jade Gordon, Minami Gessel and Noni Cyngor.
Shop valentine’s day collection
The Valentine’s Day Shop is broken up into seven categories: bras, panties, lingerie, for him, sleep and lounge, accessories and sets. The styles range from sultry lace bodysuits and satin slips to sweatshirts, sweatpants, robes and sleep sets.
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Kordell Beckham and Serena Page for Savage X Fenty Valentine’s Day campaign 2025. Savage X Fenty
The campaign’s imagery highlights romantic love, self-love, familial love and the beauty of friendship. “Valentine’s Day is a time to celebrate love in all its forms,” says Rihanna. “At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
Check out a few standouts from the collection below and shop the full Love Your Way drop at savagex.com. Plus, the brand is currently running a new member special that offers 60 percent off orders. Sign up for the Savage X Rewards Membership here.
Savage X Fenty Nite Shade Sleep 2-Piece Set
$59.95-$99.90 at savage x fenty
$39.96 with New Member Offer.
Savage X Fenty Valentine Fine 2-Piece Set
$59.95-$117.90 at savage x fenty
$47.16 with New Member Offer.
Savage X Fenty Weekender Terry Sweatpant
$59.95-$74.95 at Savage X Fenty
$29.98 with New Member Offer. Pairs with shrunken hoodie.
Savage X Fenty Savage X Boxer Briefs 3-Pack
$39.95-$49.95 at savage x fenty
$19.98 with New Member Offer.
Prices range from $9.95 to $89.95 for Rewards members and $12.95 to $112.95 for non-Rewards members. Savage X Fenty offers bra sizes ranging from 30 to 46 in bands and A to H in cups (up to 46DDD/42H). Underwear, sleepwear, loungewear and sportswear range from XS to 4X.
Shop everything at savagex.com and learn more about the Savage X Rewards Membership here.
Related: These Fashion, Beauty and Home Brands Are Donating Proceeds to L.A. Wildfire Relief
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