Viral Body Care Brand Salt & Stone Teams With Pro Athletes to Prove Natural Deodorant Can Actually Work

From NASCAR drivers to ultra-runners, decorated athletes are backing the internet's most famous aluminum-free deodorant.

By Erin Lassner

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Erin Lassner

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August 18, 2025 7:11pm

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Salt & Stone Discovery Duo

Toni Breidinger and Max Jolliffe for Salt & Stone Courtesy of Salt & Stone

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Social media’s favorite natural deodorant maker, Salt & Stone, is putting in the reps to prove aluminum-free formulas can, in fact, work.

Founded by former professional snowboarder Nima Jalali, Salt & Stone is doubling down on its sporty roots. From golfer Charley Hull and NASCAR driver Toni Breidinger to basketball player Jerami Grant and ultra-runner Max Jolliffe, the clean body care brand’s roster of pro athlete partners continues its rapid growth (just check out the brand’s Instagram for proof). No matter how active the lifestyle, how hot the environment (the temperature inside a race car gets up to 130°F) or how strenuous the conditions, Salt & Stone’s award-winning deodorant is created to withstand the elements with its 48-hour protection and skin-friendly ingredients.

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Salt & Stone Deodorant

Salt & Stone Deodorant

$20 at salt & stone

The streamlined product catalog, with its curated collection of self care, body care and face care formulas, features five gender neutral scents: warm and woody Santal & Vetiver, citrusy and woody Bergamot & Hinoki, sweet and ambery Saffron & Cedar, crisp and green Neroli & Basil and dark and floral Black Rose & Oud. While the deodorants are the brand’s most popular offering, additional categories include body wash, body mist, body lotion, hand cream, facial cleanser and candles.

Salt & Stone also sells a variety of sets. First, Discovery Sets let customers test one product type in an assortment of signature scents, each packaged in travel-sized containers. Next, the brand sells individual scent sets, helping shoppers save money when purchasing two or more products in the same scent.

Salt & Stone Body Care Ritual Set

save $18

Salt & Stone Body Care Ritual Set

$103 $121 15% off

Buy at salt & stone

Additionally, Salt & Stone offers both Build Your Own Sets and Build Your Own Mini Sets, the ideal way to try a combination of products and fragrances before committing to full-size bottles. The brand’s best-selling gift sets include the Mini Deodorant Discovery Set and the Body Mist Discovery Set, and its newest sets include the Body Wash Discovery Set and the Neroli Set. Plus, Salt & Stone recently launched the Discovery Duo, a sampling of all five deodorant scents and four body wash scents.

Salt & Stone Mini Deodorant Discovery Set

Salt & Stone Mini Deodorant Discovery Set

$40 at salt & stone

Salt & Stone Discovery Duo

save $8

Salt & Stone Discovery Duo

$76 $84 10% off

Buy at salt & stone

Check out the full assortment of clean, pro athlete-backed formulas at saltandstone.com.

Related: Serena Williams Reveals Her Tried-and-True Daily Vitamin Routine

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