The Rolling Stones and Lucky Brand’s Vintage-Inspired Collab Will Bring Stylish Fans Back to the ’60s
Ahead of the iconic British rock band's newest album, 'Hackney Diamonds,' the new collaboration features denim, knits, graphic tees accessories and more.
By Rudie Obias
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October 4, 2023 10:08am
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Ahead of the release of their new album Hackney Diamonds — which features a collab with Lady Gaga and drops on Oct. 20 — legendary British rock band The Rolling Stones have joined forces with denim company Lucky Brand for a collaboration on a new collection.
Starting at $40, the Lucky Brand x The Rolling Stones collection includes new denim, knits, graphic tees and accessories, like totes, enamel pins, beanies and more for men and women. Items feature the band’s iconic tongue logo, while vintage-inspired graphic tees are an authentic nod to the band’s 1960s origins.
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Shop Lucky Brand x The Rolling Stones
The collection also includes Rolling Stones-branded denim trucker and leather moto jackets — just in time for the fall season.
In addition, Lucky Brand partnered with singer/songwriters Emmett Skyy and Pearl Charles for the collection’s digital campaign. These two recording artists were inspired by the music of The Rolling Stones, while their music is raw and creative — which is ideal for this collaboration.
Hackney Diamonds is the Rolling Stones’ 24th British and 26th American studio album, and marks the band’s first since drummer Charlie Watts passed away in 2021 at age 80. Watts plays drums on two of the album’s tracks, and guest stars also include Elton John, Paul McCartney, Stevie Wonder and Bill Wyman.
Check out a few items from the collection below, and shop the entire line starting today at Luckybrand.com.
Rolling Stones x Lucky Brand Animal Lips Tee
Made from faded, washed-and-worn cotton jersey fabric, Rolling Stones Animal Lips Tee features short sleeves, crewneck cut and the band’s iconic lips logo with a cheetah-print tongue. It’s cute, stylish and ready to rock out!

Lucky Brand
Buy Rolling Stones x Lucky Brand Animal Lips Tee, $49.50
Rolling Stones x Lucky Brand Tongue Logo Tee
The Rolling Stones Tongue Logo Tee has The Rolling Stones’ lips logo on the front, while it’s back features an archive tour locations in North America — like Cleveland, Detroit, New York City, Los Angeles, Montreal and more.

Lucky Brand
Buy Rolling Stones x Lucky Brand Tongue Logo Tee, $39.50
Rolling Stones x Lucky Brand Denim Trucker Jacket
Stay layered up for the fall season with the Rolling Stones Denim Trucker Jacket with the band’s tongue logo on its back. It’s a cropped button-down jacket with a tailoredspread collar style. The jacket even has side slit pockets too.
Buy Rolling Stones x Lucky Brand Denim Trucker Jacket, $169

Lucky Brand
Rolling Stones x Lucky Brand Boyfriend Flare
Lucky Brand updated their boyfriend flare jeans and covered them in colorful archive patches for the Rolling Stones Boyfriend Flares. The jeans have a ’90s-inspired fit with a relaxed flare leg for an effortless rock ‘n’ roll look.
Buy Rolling Stones x Lucky Brand Boyfriend Flare, $169

Lucky Brand
Rolling Stones x Lucky Brand Graphic Tote
Priced at $60, the Rolling Stones Graphic Tote is spacious and roomy for just about all your day-to-day items, while the band’s tongue logo sits front and center.
Buy Rolling Stones x Lucky Brand Graphic Tote, $60

Lucky Brand
The collection can be found online exclusively at Luckybrand.com, as well as at Lucky Brand stores in the U.S.
Shop Lucky Brand x The Rolling Stones
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