Rihanna’s Fenty Hair Launch Is Selling Like Wildfire — Here’s What to Buy and How to Save
Rihanna introduced Fenty Hair last week and people can't seem to get enough. Here's everything to know.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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June 18, 2024 5:34pm
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Rihanna’s empire truly knows no bounds — and the latest addition to her Fenty Beauty lineup is none other than the long-awaited Fenty Hair collection. Featuring nine hair care and styling products, this brand-new category is intended for all hair types, textures and routines.
The Fenty Hair drop is comprised of one shampoo, two conditioners, one treatment, four stylers and one tool, and all products are vegan, sulfate-free and silicone-free. Since its official launch on June 12, the reviews and reactions have started flooding in. As far as early best-sellers go, The Rich One Moisture Repair Shampoo, The Rich One Moisture Repair Conditioner and The Comeback Kid Instant Damage Repair Treatment are the individual products seeing the most traction.
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shop the full fenty hair collection
Other popular picks include both haircare bundles: The Maintenance Crew Moisture Repair Bundle and The Maintenance Crew Deep Moisture Repair Bundle. The former includes full-size versions of the shampoo, conditioner, The Comeback Kid and The Protective Type 5-in-1 Heat Protectant Styler, and the latter includes full-size containers of all the same products except swaps out the regular conditioner for The Richer One Moisture Repair Deep Conditioner. Plus, when you shop bundles, you’ll get $122 worth of products for just $110.
Looking for more ways to save? Right now, you can sign up for Fenty Beauty emails and unlock 15 percent off your first order. Plus, if you choose to subscribe to recurring orders for any number of products, you’ll receive an additional 10 percent off each purchase.
Shop Fenty Hair’s best-sellers below, and check out the complete launch on fentybeauty.com.
Fenty Hair The Maintenance Crew Moisture Repair Full-Size Bundle
$110 $122 10% off
Fenty Hair The Maintenance Crew Deep Moisture Repair Full-Size Bundle
$110 $122 10% off
Fenty Hair The Rich One Moisture Repair Shampoo
Fenty Hair The Rich One Moisture Repair Conditioner
Fenty Hair The Comeback Kid Instant Damage Repair Treatment
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