Hailey Bieber’s Rhode Introduces Innovative New Lip Product With Tate McRae-Led Campaign
The Peptide Lip Shape joins Rhode's collection of cult-favorite cosmetics.
By Erin Lassner
Plus Icon
Erin Lassner
E-Commerce Writer
More Stories by Erin
- Where to Watch ‘O.J.’s Accomplice,’ New Docuseries Reexamining the 1994 Murders
- WNBA Finals Game 7: Where to Watch the Valkyries vs. Dream Title Clincher Online
- Where to Watch Georgia vs. Florida Football Game Online
January 30, 2025 8:58am
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Courtesy of Rhode
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Combining the benefits of a lip liner, lip color and lip treatment, Rhode’s brand-new Peptide Lip Shape contours, tints, hydrates and enhances volume.
Available to shop at rhodeskin.com beginning Jan. 30 at 9 a.m. PT, the Rhode Lip Shape joins Bieber’s curated collection of skin care, lip products and cheek tints. Fronting the campaign is pop star Tate McRae alongside the brand’s founder.
Tate McRae for Rhode Courtesy of Rhode
The new product comes in eleven shades, sold both individually ($24) and as a custom set of four ($92).
Related Stories
The 5 Best Home Projectors for Movie Buffs, From 4K to Portable Picks
From Beard-Grooming Kits to Brain-Teasing Puzzles, Here Are 20 of the Best Christmas Gifts for Husbands
Rhode Peptide Lip Shape
Rhode The Peptide Lip Shape Set
The colors range from neutral light pinks to deep cool browns. Pick a shade that compliments your natural lip tone for subtle definition or a darker shade for a more contoured look. There’s a built-in silicone smudger at one end of the applicator, allowing users to diffuse the pigment seamlessly or tidy up the edges for added control.
What makes the product so unique is how multifunctional it is. Either follow the natural lip line, overline for extra volume or fill in the lips entirely. For nourished lips with a subtle tint, apply the Peptide Lip Shape then swipe on Rhode’s Peptide Lip Tint ($18). For a more pigmented look, start with Peptide Lip Shape, tap on Pocket Blush ($24), then finish off with Peptide Lip Tint. The soft-focus color blends with a creamy formula comprised of high-performance skin care to give the lips dimension and a signature contoured effect.
The formula is cruelty free, vegan, gluten-free and dermatologist-tested, and includes peptides to soften the lips and fenugreek extract to enhance the look of lip volume and give lips a firmer appearance.
Buy individual Lip Shape shades for $24 or personalize a set of four for $92. As with other new launches, like last October’s Barrier Butter release, Rhode products sell out quickly.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Heidi Klum Reveals This Year’s (Very Bloody) Halloween Costume
-
Best Celebrity Halloween Costumes 2026: Paris Hilton as Britney Spears, Lisa Rinna as Kylie Jenner and More
-
The 5 Best Home Projectors for Movie Buffs, From 4K to Portable Picks
-
From Beard-Grooming Kits to Brain-Teasing Puzzles, Here Are 20 of the Best Christmas Gifts for Husbands
-
Margaret Qualley and Jack Antonoff File for Divorce After Three Years of Marriage
-
Bob Iger Stresses Value of Communal Cultural Experiences in World “Rife With Disruption and Polarization” at PAC NYC Icons of Culture Gala
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Michael Douglas Shares Update on Jack Nicholson: “He’s Well. He Has Disappeared”
Eric Bauza Remembered as a “Once-in-a-Generation” Talent Who Gave Looney Tunes a New Voice
Best Celebrity Halloween Costumes 2026: Paris Hilton as Britney Spears, Lisa Rinna as Kylie Jenner and More
‘Klara and the Sun’ Director Taika Waititi Calls Critics “Sad Lost Souls” Over Negative Reviews
Heidi Klum Reveals This Year’s (Very Bloody) Halloween Costume
Bill Maher Responds to Trump’s 1,318-Word Social Rant: “He Went Off on Me Like Kelly Clarkson in a Toy Store”
How Bill Paxton’s Son Took Over His Father’s Role in a Western 35 Years in the Making
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)