Reformation Puts Its ‘It’ Girl Twist on Hoka’s Hollywood-Loved Sneakers
The eco-conscious fashion label frequently seen on Taylor Swift and Olivia Wilde has teamed with the athletic footwear brand on a chic new shoe collection.
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Danielle Directo-Meston
E-Commerce Editor
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Two Hollywood street style staples have joined fashionable forces for the ultimate “It” girl shoe collab.
The Reformation x Hoka collection has officially launched today — and the three-pair range features the best-selling Mach 6 LS sneaker ($160) reimagined in recycled materials and three new colorways. Available in ivory and gray alongside an all-over monogrammed merlot red, the everyday walking and running trainers feature an organic cotton mesh canvas upper and heel overlay and recycled polyester lining, reinforcements and laces.
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Related: The Best Hoka Sneakers for Walking, Running and Lounging
They’re finished with an LWG-certified suede mudguard and Hoka’s signature cushioned midsole, rubber outsole and bird logo. All shoes include two extra pairs of recycled shoelaces, and the kicks can be recycled in the U.S. and Canada via Reformation’s RefRecycles program. Win-win, indeed.
Prancercise founder Joanna Rohrback (center) stars in the Hoka x Reformation collection campaign. Reformation
Per Hoka, the Mach 6 is its “lightest, most responsive” and breathable everyday sneaker that “delivers a snappy ride that’ll take you from street to studio in seconds. This lively trainer has been fine-tuned for extra energy return with a super critical foam midsole and updated for enhanced durability with strategic rubber coverage in the outsole.”
To showcase the new kicks, the brands tapped Prancercise founder Joanna Rohrback — who went viral in 2013 for her playful twist on exercise — to star in the campaign.
Reformation
Olivia Wilde, Reese Witherspoon, Camila Cabello, Kylie Jenner, Kate Hudson, Gwyneth Paltrow, Harry Styles and Blake Lively are just a handful of stars who’ve stepped out in Hoka’s high-performance footwear. (Rihanna’s makeup artist, Priscilla Ono, also swears by Hokas for long days on set.) As for Ref, celebrity #Refbabes include Taylor Swift, Jessica Alba, Selena Gomez, Jennifer Aniston, Lupita Nyong’o, Paris Hilton and Gabrielle Union, and the Los Angeles-based fashion label recently tapped Kasey Musgraves to design a country-chic collection.
See every pair from the Hoka x Reformation collab below, and shop the full collection online at thereformation.com and hoka.com.
Reformation x Hoka Mach 6 LS Crochet Sneaker in Grey Rainy Day
Reformation x Hoka Mach 6 LS Monogram Sneaker in Syrah/Savvy Red
Reformation x Hoka Mach 6 LS Crochet Sneaker in Eggnog
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