A Running List of ‘Practical Magic 2’ Merchandise From Charlotte Tilbury, Wayfair and More
This marks the first time 'Practical Magic' fans can shop official products inspired by the 1998 cult classic and its upcoming sequel.
By Erin Lassner
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Erin Lassner
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September 4, 2026 2:59pm
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Courtesy of Awe Inspired; Wayfair
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In celebration of Practical Magic 2, coming to theaters Sept. 10, Warner Bros. Discovery is partnering with dozens of popular fashion, home and beauty retailers on limited-edition collections inspired by both the 1998 original and 2026 sequel.
With new products rolling out throughout September and into October, The Hollywood Reporter will update this story as additional collaborations are announced and fresh inventory becomes available.
Practical Magic 2 Movie Merch
1. SharkNinja x Practical Magic 2
Create your very own Midnight Margaritas with four limited-release colorways of the Ninja Slushi Twist. The unique two-in-one machine slushes then combines both flavors at once.
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SharkNinja x ‘Practical Magic 2’ Ninja Slushi Twist
Colorways include Potion Purple, Bewitching Blue, Midnight Margarita and Moonstone.
2. Awe Inspired x Practical Magic 2
Protective talismans and moon-charged stones come together for Awe Inspired’s striking lineup of pendants, earrings, signets and more.
Awe Inspired x Practical Magic Belladonna Crystal Collector Necklace
Wear solo or pair with your favorite amulet charm from the collection.
3. Charlotte Tilbury Beauty x Practical Magic 2
Select from five movie-inspired skin-care and makeup kits. Since each one includes two or more products, bundle savings of 10 to 15 percent apply.
Charlotte Tilbury The Practical Magic Book of Beauty Spells Face Kit
$94.35 $111 15% off
includes 3-in-1 sheer lipstick/balm/tint, 24-hour fast volume and curl mascara, 16-hour setting spray and 18-hour travel-sized perfume.
4. Art of Tea x Practical Magic 2
A cozy tea bundle inspired by Practical Magic 2, complete with filter bags and a teaspoon.
Art of Tea x ‘Practical Magic 2’ Moonlight Potions Bundle
The four teas included are Chamomile By Candlelight, Earl Grey Enchantment, Magic & Mayhem Masala Chai and Coconut Crème Magic.
5. Flamingo Estate x Practical Magic 2
Movie merch doesn’t get more luxe than this 10-piece set from Flamingo Estate. Subscribe and save or make a one-time purchase.
ships by 8/20
Flamingo Estate ‘Practical Magic 2’ Everyday Alchemy Seasonal Box
Subscribe and save or make a one-time purchase.
Contents include Mandrake Candle; Field Protection Flower Essence; Fennel, Vanilla, Liquorice & Shiso Soap; Midnight Woods Pillow Mist; Oracle Cards; Luxor Copper Symbol; Feelixir; Love Bomb Oaxacan Drinking Chocolates; Mugwort Ritual Clearing Wands and Fire Matches.
6. Wayfair x Practical Magic 2
Wayfair’s curated Practical Magic collection marks the furniture and decor e-tailer’s first-ever film partnership.
Wayfair x Practical Magic 2
Everly Quinn Glass Jewelry Box
Measures 6″ H x 4″ W x 4″ D.
Wayfair x Practical Magic 2
Joss & Main Lessing Round Solid Mango Wood End Table
$202 $369 45% off
Four wood stains available.
shop all wayfair x ‘practical magic 2’
7. MacKenzie-Childs x Practical Magic 2
MacKenzie-Childs’ whimsical Practical Magic 2 collection is split into four distinct sub-collections, each inspired by a different element of the Practical Magic world: Midnight Margaritas, Tea & Cake for Your Coven, Cabinet of Curiosities and Root & Ritual.
MacKenzie-Childs Courtly Check 2 Quart Tea Kettle
Pairs perfectly with the Courtly Check Teacups.
8. Diff Eyewear x Practical Magic 2
Choose between four styles; each is buy one, get one free. Pre-order now for an estimated Aug. 25 ship date.
‘Practical Magic 2’ x Diff Eyewear
Buy one, get one free.
9. Insight Editions x Practical Magic 2
On the publishing front, Insight Editions unveiled both a Practical Magic coloring book and tarot deck, currently available for pre-order, with respective release dates of Sept. 15 and Oct. 20. Candles, journals and other collectibles are also available to pre-order on Amazon.
Practical Magic: The Motion Picture: The Official Tarot Deck and Guidebook
Pre-order now with official release date of Oct. 20.
10. Hot Topic x Practical Magic 2
Home to a wide selection of movie-themed tees and accessories.
Practical Magic Icons Velvet Shoulder Bag
Features a black crushed velvet base with patches, embroidery, lace-up detailing and tiny star studs and a celestial bag charm.
11. Lovepop x Practical Magic 2
The best birthday, thank you or “just because” card for the ultimate Practical Magic fan.
Lovepop Practical Magic Pop-Up Card
Includes pop-up card, slide-out blanket notecard and premium envelope.
12. WB Shop x Practical Magic 2
In addition to collaborations with outside brands, Warner Bros. Discovery’s official online store, the WB Shop, is offering a range of Practical Magic and Practical Magic 2 collectibles, clothes, accessories and home goods.
Practical Magic 2 Apron Midnight Margaritas Club
One size.
Practical Magic 2 Crewneck Sweatshirt Magic, Mayhem & Midnight Margaritas
S-3XL.
wb shop’s full ‘practical magic’ collection
13. SOLD OUT: Poppy & Pout x Practical Magic 2
The now-sold-out duo features Midnight Margarita and Garden Spell lip balms.
Other confirmed retail partners include Astral Tequila, Loungefly, Cakeworthy, Queen of Sparkles, Retrokid, Unique Vintage, BoxLunch, Primark, Jessica de Lotz Jewellery, Scentsy, Blaze Pizza and Pinkberry. Plus, shop hundreds of pieces of officially licensed merch across Kohl’s, Walmart and Target.
‘Practical Magic 2’ I Do Love Margarita Oversized Fleece Crew Sweatshirt
Sizes S-4X.
Practical Magic 2 stars Sandra Bullock and Nicole Kidman as the Owens sisters, alongside Joey King, Lee Pace, Maisie Williams, Xolo Maridueña, Solly McLeod, Dianne Wiest and Stockard Channing. The film is based on Alice Hoffman‘s 2021 novel The Book of Magic. (Hoffman’s upcoming novel, The Witches of Cambridge, is available for pre-order now with a release date of Sept. 8.) In late July, Penguin also debuted a deluxe trade paperback edition of Hoffman’s Practical Magic novel, featuring a new foil accented cover and stenciled edges.
collector’s edition
Practical Magic: Deluxe Edition by Alice Hoffman
$16.06 $22 27% off
$20 $22 9% off
$20.50 $22 7% off
Book three of four in the Practical Magic series, and the source material for the 1998 film.
Related: Disney Unveils Annual Halloween Shop With Costumes, Decor and Coveted Starbucks Cup
“Practical Magic has enchanted audiences since the film first debuted in theaters, and the Owens Sisters continue to captivate fans around the world,” says Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. “As we eagerly anticipate the release of the new film, Practical Magic 2, it is the perfect time to introduce the first-ever Practical Magic collection. Inspired by both the original film and its spellbinding next chapter, each product captures the charm, mystery, and magic that have made Practical Magic a lasting fan favorite.”
THR will update this story as additional retailers are announced and new collections become available.
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