With the Charm Bracelet Resurgence and Tyla as Its Face, Pandora Jewelry Is Having Another Moment
From bag charms to charm jewelry, shoppers are craving personalized accessories.
By Erin Lassner
Plus Icon
Erin Lassner
E-Commerce Writer
More Stories by Erin
- Eager to Skip the Wait at Phil Rosenthal’s L.A. Diner? The ‘Everybody Loves Raymond’ Creator Wants to Do You One Better
- Two Internet Sensations Collide: Lola Blankets Gets a LoveShackFancy Makeover
- Parke Brings Back Its Sold-Out Shrunken Sweatshirt in Fan-Favorite Colorways
May 15, 2025 6:22pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Tyla for Pandora
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Founded in Copenhagen, Denmark in 1982, Pandora has truly become synonymous with charm bracelets. And while there’s no denying its enduring global popularity (using sales as the metric, it follows Cartier and Tiffany & Co. as the third-largest jewelry company in the world), the 2010s’ affinity for daintier pieces brought other brands to the forefront of the accessory scene. But now, as chunkier styles and silver has regained momentum, Pandora is back on top.
Moreover, in April of this year, the Danish brand announced Grammy Award-winning artist Tyla as its newest ambassador, sharing exclusive behind-the-scenes imagery from the “Water” singer’s inaugural shoot with The Hollywood Reporter. As emphasized in Tyla’s campaign last month, Pandora stands out for its wide range of customization options, making it an ideal gift for oneself or a loved one. Focusing on the brand’s trending charm bracelets, the first step is picking out the bracelet itself. A few favorites include:
Related Stories
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an '80s-Inspired Collection
Ugg Continues Its High-Fashion Push With JW Anderson's New Loafer-Inspired Collection
Pandora Moments Heart Clasp Snake Chain Bracelet
Sold with a sterling silver heart ($75), rose gold heart ($125) or yellow gold heart, as pictured above ($125).
Pandora Me Link Chain Bracelet
Also available in a 14k rose gold-plated variety ($200).
Pandora Moments Snake Chain Bracelet
Sold in sterling silver ($75), rose gold-plated metal ($200) or yellow gold-plated metal, as pictured above ($200).
Pandora Moments Barrel Clasp Snake Chain Bracelet
Also available in solid 14k yellow gold ($2,099.99).
Pandora Moments Snake Chain Slider Bracelet
As for charms, see below for 10 standouts. Before purchasing, ensure the chosen charms are compatible with the selected bracelet. Since the base bracelets look good whether they have no charms, one charm or loads of charms, they can grow with the wearer and continuously commemorate special moments and life milestones: birthdays, graduations, growing families and so on.
Pandora Protective Hamsa Hand Dangle Charm
Pandora Beaded Open Heart Charm
$30 $35 14% off
Also available in rose gold ($45).
Pandora Take a Break Coffee Cup Charm
Pandora Galaxy Blue & Star Murano Charm
Pandora Graduation Cap Dangle Charm
Pandora Openwork Family Roots Charm
Pandora Daughter Heart Charm
Pandora Love You Mom Infinity Heart Charm
Pandora Happy Bday Balloon Dangle Charm
Pandora White Daisy Flower Spacer Charm
$30 $38 21% off
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an ’80s-Inspired Collection
-
Ugg Continues Its High-Fashion Push With JW Anderson’s New Loafer-Inspired Collection
-
Alan Mandell, Esteemed Actor and Interpreter of Samuel Beckett Plays, Dies at 98
-
Eager to Skip the Wait at Phil Rosenthal’s L.A. Diner? The ‘Everybody Loves Raymond’ Creator Wants to Do You One Better
-
Hilary Swank Reveals She’s Pregnant With Her Third Child
-
First Look: Little Luck Brings the Modern Izakaya to the Sunset Strip (Exclusive)
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Noah Centineo, Andrew Koji’s ‘Street Fighter’: First Reactions
“It Was Unpitchable”: How ‘Wicker’ Became the Horniest, Most Tender Film of the Year
NBC’s ‘Dateline’ Headed to Canada
Netflix TV Executives Lisa Lang McMullen, James Oh, Carolina Garcia and Andrew McQuinn Among Layoffs
Bird Wanted by Kelly Clarkson Put on Sale for $15 Million After Brooklyn Shop Changes Mind
Justin Timberlake and Jessica Biel Jump in on Protein Craze in First Joint Business Venture
Hilary Swank Reveals She’s Pregnant With Her Third Child
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)