Zendaya and On Unveil Cinematic Campaign Introducing New Season’s Styles
The long-term partnership between the actress and Swiss sportswear brand continues with a fictional film trailer debuting Spring/Summer footwear and clothing.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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April 15, 2025 1:00am
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In their most ambitious campaign to date, Zone Dreamers, Zendaya and cult-classic footwear brand On release a trailer-style video for a fictional film supported by a ready-to-shop collection: The Zendaya Edit.
The trailer and accompanying imagery, both starring the Golden Globe- and Emmy-winning actress, introduce On’s Spring/Summer 2025 Movement Lifestyle drop and the brand’s newest unisex shoe: the Cloudzone. Co-created with Zendaya, styled by living legend Law Roach and directed by renowned visual artist Nadia Lee Cohen, Zone Dreamers seamlessly meshes fashion, film and fantasy.
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Zendaya wears Cloudzone in Ice/Black ($140), Train Long Sleeve Crop in Black ($85) and Train Tights in Rock ($110). Courtesy of On
On Cloudzone
On Train Long Sleeve Crop
On Train Tights
“Zone Dreamers was such a joy to create,” says Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
Zendaya wears Cloudtilt in Pearl/Ice ($160), Studio Cut-Out Crop in White ($60) and Track Pants in Black ($130). Courtesy of On
On Cloudtilt
Related: Roger Federer and On Introduce a New Generation of the Tennis Legend’s Namesake Lifestyle Shoe
On Studio Cut-Out Crop
On Track Pants
“Working with Zendaya, alongside Nadia Lee Cohen and Law Roach, allowed us to push the limits of creative storytelling,” adds Alex Griffin, Chief Marketing Officer at On. “With Zone Dreamers, we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection, and creative possibility. The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together.”
Zendaya wears On Studio Knit Bodysuit in Caper ($150) and Cloudzone in Ice/Black ($140). Courtesy of On
On Studio Knit Bodysuit
Check out the SS25 drop now — including the brand-new Cloudzone sneaker — at on.com. Plus, see The Zendaya Edit to shop the looks from Zone Dreamers.
For more insights on the best On running, training and walking shoes, read The Hollywood Reporter‘s full breakdown of On sneaker models (which includes the brand’s best shoe sales).
Related: On and Revolve Team on an Exclusive Pair of Sneakers
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