‘Stranger Things’ Star Noah Schnapp Makes His First Foray Into Fashion Design
For nearly three years, the actor has channeled his love of fashion into creating a limited-edition sneaker capsule.
By Erin Lassner
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Erin Lassner
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March 20, 2025 6:00am
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After years of designing, redesigning and revising some more, Noah Schnapp, best known for his role as Will Byers in Stranger Things, has finally created his perfect sneaker.
The actor teamed with Drifts on a limited footwear collection that captures his “clean and simple” style, he exclusively tells The Hollywood Reporter. “We had so many different colorways that we were debating and trying on…it takes a lot to get to the final product.”
shop noah Schnapp’s sneaker launch
Available to shop on Amazon beginning March 20, the drop consists of the Early Bird and the Night Owl. Both pairs of high-top sneakers feature identical silhouettes and construction, but vary in color, accents and details. The Early Bird has a crisp white leather body with cloud-like accents and an eagle outline on each side. The Night Owl is crafted from black pebbled leather with galaxy-inspired accents and, of course, an owl logo adorning each shoe.
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Drifts Early Bird Sneakers By Noah Schnapp
Drifts Night Owl Sneakers By Noah Schnapp
What makes these designs especially personal is what’s printed near the heel. Born and raised in New York, Schnapp will always have the NYC coordinates of 40.7128° N, 74.0060° to point him home. On top of that, “coordinates just look cool,” he adds with a laugh.
“I’ve always wanted to do something in the fashion world where I have my own control and say in it,” says the self-proclaimed “sneakerhead” to THR. “This was a first experience [in design], and I’m excited to see what comes out of it next.”
In terms of outfit inspiration, the street-style enthusiast would pair the Early Bird and Night Owl with baggy jeans and a cool graphic tee. Note: While the shoes are unisex, sizes are listed in men’s measurements, so be sure to select accordingly.
In addition to his footwear endeavors, the actor wrapped filming on the highly anticipated fifth and final season of Stranger Things last December, and is now getting ready for the press tour. “I’m just really excited for the world to see [it].”
Shop Noah Schnapp’s line for Drifts, retailing at $160 each, on amazon.com, while supplies last. Plus, catch the actor discussing the brand-new sneakers on Amazon Live today, March 20, at 8 a.m. PT/11 a.m. ET.
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