Kim Kardashian and Nike Set to Launch New Crossover Brand: NikeSkims
The joint womenswear label will debut its first collection in the United States in spring 2025, ahead of its global 2026 rollout.
By Erin Lassner
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Erin Lassner
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February 18, 2025 5:53pm
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On Feb. 18, Nike, Inc. and Kim Kardashian‘s Skims announced the upcoming launch of their joint venture: NikeSkims.
Pulling fabric, form and fit expertise from both fashion empires, the standalone brand is set to make its mark on the fitness and activewear industry in spring 2025 with its debut U.S. collection. After launching online at nike.com/NikeSKIMS and at select retail locations in the States, NikeSkims will expand globally in 2026, wholesale partners included.
The official press release reads, “NikeSKIMS brings together Nike‘s world-class approach to advanced innovation, sport science, and athlete insights with SKIMS‘ obsession with the female form and pioneering approach to creating solutions for every body. The brand’s shared vision celebrates every dimension of athleticism, from elite to everyday athletes. Products will be crafted to fit every curve and enhance the body’s natural form.”
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Nike and Skims‘ co-created label will offer an extensive assortment of training apparel, footwear and accessories designed to meet the unique needs and preferences of women athletes around the world.
Of the partnership, Kim Kardashian, Skims Co-Founder and Chief Creative Officer, states, “Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this Spring.”
The Hollywood Reporter will update this article once the debut collection’s release date is announced.
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