Celebrity Chef Nick DiGiovanni Brings Pantry Brand Osmo to Major Retailers (Exclusive)
The New York Times best-selling author and internet personality is making Michelin-quality seasonings accessible to all.
By Erin Lassner
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Erin Lassner
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June 5, 2025 9:00am
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The MasterChef alum, author of best-selling cookbook Knife Drop and wildly successful content creator is making some major moves in the retail space. Nick DiGiovanni has officially brought his premium pantry brand Osmo (including four new seasoning blends) to Walmart, Amazon and TikTok Shop.
Founded as a direct-to-consumer business in 2021, Osmo’s rapid growth can be attributed to DiGiovanni’s loyal 50 million+ followers (surpassing his mentor Gordon Ramsay) along with the product’s Michelin-quality flavor at a wallet-friendly price point. And now, his elevated pantry staples are becoming even more accessible.
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As of June 2025, Osmo products will be sold exclusively as individual seasonings online at walmart.com and in Walmart stores nationwide. While Walmart is the only major retailer selling standalone product, customers can purchase Osmo bundles on Amazon: a pack of four and a pack of five. Osmo’s expansion into these retail giants is paired with the launch of four brand-new seasoning blends. Each of the four blends and the Flakey White salt, which first put Osmo on the map, retail for for $6.97.
Starting with the new offerings, Signature Butcher Rub is a classic steakhouse blend suited for steak, pork and barbecue.
Osmo Signature Butcher Rub for Steak and Beef
Golden Gourmet Blend is an herb-infused seasoning mix made specifically for chicken.
Osmo Golden Gourmet Blend for Chicken
Coastal Catch Seasoning is a balanced blend of coastal-inspired zest and seasoning that complements all seafood.
Osmo Coastal Catch Seasoning for Seafood
The final of the four new releases is Garden Harvest Blend, a flavor-packed mix for vegetables.
Osmo Garden Harvest Blend for Vegetables
In addition to the new product drops, DiGiovanni’s OG Flakey White sea salt is also available at Walmart. This original offering enhances flavor, elevates presentation and adds a satisfying crunch. Plus, to give customers more precise control, DiGiovanni intentionally kept salt levels lower in the seasoning blends, so the flakey salt can be added if desired.
Osmo Flakey White Sea Salt
“I created Osmo with a simple goal: make it easier for people to cook delicious food,” says DiGiovanni. “I’ve always believed that achieving great flavor doesn’t have to be complicated, and these blends are designed to give home cooks the same flavorful results that I get in my kitchen at home. Osmo is all about bringing chef-quality seasoning to grocery stores at prices that make sense for real people cooking real food!”
Osmo Seasonings and Sea Salt Bundle (Pack of 5)
$27.88 $34.85 20% off
Osmo Seasoning Bundle (Pack of 4)
$22.30 $27.88 20% off
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