Celebrity Courtside Fashion Fuels Some of the NBA Finals’ Most Viral Moments

From Chalamet's custom Chrome Hearts ensembles to Swift's "Stevie Knicks" tee, Celebrity Row is broadening the definition of traditional team merch.

By Erin Lassner

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Erin Lassner

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June 11, 2026 9:39pm

Melody Eshani x NBA Knicks Cropped Fleece Crewneck Pullover

Timothée Chalamet reacts after Game Four of the 2026 NBA Finals between the San Antonio Spurs and the New York Knicks at Madison Square Garden on June 10, 2026, in New York City. Dustin Satloff/Getty Images

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Thanks to cool-girl luxury labels, à la Aviator Nation and Veronica Beard, high-end team gear has been slowly inching its way into arenas, but nothing could’ve prepared for the full-on fashion show that’s come from this NBA season’s Celebrity Row. Between Chalamet and Jenner’s coordinating Canadian tuxedos and the witty tees Alana Haim DIYed for Taylor Swift, Mariska Hargitay, Este Haim and herself, the 2026 season, namely the Finals, is changing the way we think of traditional sports merch.

A Knicks game regular, Chalamet’s been turning out head-to-toe Chrome Hearts looks all season long. To Game 3, the actor swapped his staple Mini Uggs for a bespoke pair of boots Chrome Hearts created in collaboration with Timberland, another brand sparking a significant courtside presence. The morning after Game 4, OG Knicks superfan Spike Lee also posted a photo of his custom Timbs on Instagram, fitting given the legendary filmmaker fronted Timberland’s Fall/Winter 2025 campaign, “Advice of an Icon.”

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(L-R) Ben Stiller, Timothée Chalamet (in Chrome Hearts) and ‘Marty Supreme’ director Josh Safdie at Game 3 on June 8, 2026, in New York City. Al Bello/Getty Images

And while neither Chalamet nor Lee’s exact boots are widely available, Timberland happens to sell a pair of Classic Timbs in Dark Blue Nubuck that are very Knicks appropriate.

Men's Timberland Classic 6-Inch Waterproof Boot

Men’s Timberland Classic 6-Inch Waterproof Boot

$180 at timberland

Colorway: Dark Blue Nubuck.

Keeping on the Timmy train for one moment more, the actor’s notable vintage pulls mean he isn’t always so on the nose with his courtside wardrobe. To the May 6 game, Chalamet sported an Avirex moto jacket in Knicks’ orange. Nowhere does it say “Knicks;” nevertheless, the ’90s designer find is undeniably an ode to his team.

Chalamet at Game Two of the Second Round of the NBA Eastern Conference Playoffs between the New York Knicks and the Philadelphia 76ers at Madison Square Garden on May 6, 2026, in New York City. Courtesy of Dustin Satloff/Getty Images

Avirex Fashion Icon Leather Bomber Jacket

get the look

Avirex Fashion Icon Leather Bomber Jacket

$1,498 at saks

Colorway: Safety Orange.

Now, let’s talk that historic Game 4. While famous Knicks fans have been showing up to the championship series by the dozens, Wednesday’s game took the A-list roster — and its accompanying fashion moments — to a whole new level. Two words: Taylor Swift.

Matching with the Haim sisters and Hargitay, Swift’s witty homemade tee reads “Stevie Knicks,” while the others read “Knickelback” and “Knicole Kidman.” Less than 24 hours later, they’ve already sparked a number of dupes on Etsy.

From left; Alana Haim, Este Haim, Taylor Swift, and Mariska Hargitay attend Game Four of the 2026 NBA Finals between the San Antonio Spurs and the New York Knicks at Madison Square Garden on June 10, 2026, in New York City. Al Bello/Getty Images

As for Swift’s full look, she paired her top with a pair of Slit Jeans by Area and, unsurprisingly, sizes are quickly selling out at Shopbop.

Area Slit Jeans

Area Slit Jeans

$495 at shopbop

As seen on Swift.

Below, see a few more stylish Knicks apparel standouts. (And if you’re on a time crunch — Game 5 is Saturday, after all — take a peek at Amazon’s New York Knicks Fan Shop, with officially licensed merchandise delivered as early as tomorrow.)

Aimé Leon Dore Logo-Embroidered Cotton-Jersey Half-Zip Sweatshirt

Aimé Leon Dore Logo-Embroidered Cotton-Jersey Half-Zip Sweatshirt

$225 at mr. porter

A subtle Knicks nod.

Off Season x NBA Knicks Cropped Track Jacket

Off Season x NBA Knicks Cropped Track Jacket

$155 at fanatics

Ships within one business day.

Spicy Dan Knicks Necklace

Spicy Dan Knicks Necklace

$195 at spicy dan

17-inch orange opal necklace with 14 karat gold plated hardware.

Malbon x Knicks The Garden Varsity Jacket

Malbon x Knicks The Garden Varsity Jacket

$498 at malbon

Relaxed varsity fit.

Melody Eshani x NBA Knicks Cropped Fleece Crewneck Pullover

Melody Eshani x NBA Knicks Cropped Fleece Crewneck Pullover

$150 at mitchell & ness

Back reads “Champs 1970.”

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