Monica Lewinsky’s First Fashion Campaign with Reformation Urges Shoppers to Rock Their Vote
The activist stars in the eco-conscious LA label's latest campaign to encourage voter awareness this presidential election year.
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Danielle Directo-Meston
E-Commerce Editor
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Monica Lewinsky and Reformation are encouraging people to rock their vote this presidential election year.
In her first-ever fashion campaign, the 50-year-old activist sports the Los Angeles-based label’s new workwear collection ($58-$798) to support Vote.org‘s voter awareness efforts, and 100 percent of proceeds from the line’s graphic crewneck sweater goes to the nonprofit. (The brand has also donated $25,000 to the nonpartisan organization.) As Reformation notes, voters must register at least 15 days before the general election on Nov. 5. Some states allow same-day registration, including California, Colorado, Illinois, Montana, Nevada, Washington and more.
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Reformation
Reformation Vintage Oversized Crewneck Sweatshirt
“It’s pretty simple: Voting is using our voice to be heard and it’s the most defining — and powerful —aspect of democracy,” Lewinsky says in a statement. “Voting is always important, but the stakes are especially high this year with voter frustration and apathy threatening to meaningfully impact turnout. I’m excited and grateful to be working with Reformation to remind people to register, use their voice and VOTE! A Ref woman is an empowered woman – and an empowered woman uses her voice.”
Zooey Grossman/Reformation
Lensed by photographer Zooey Grossman, the “You’ve Got the Power” campaign stars Lewinsky in office-to-poll-ready pieces such as the Veda Ashland leather trench coat in black, the Mikol knit dress in black and the Lucas relaxed regenerative merino polo shirt with the belted Sylvie skirt. She also wears the Lysander dress in a dainty polka dot print with the Monica crossbody bag, a sleek, leather top handle silhouette (it’s decidedly different than her previous “hippie chic” handbag brand).
Lewinsky’s cool co-ord looks include the Caiden two-piece in navy blue, the Moya linen two-piece in cherry red and the Classic Relaxed Blazer with the Mason Pant in Oyster.
Lewinsky was portrayed by Beanie Feldstein in Ryan Murphy’s FX series, Impeachment: American Crime Story, which chronicled the late ’90s scandal that led to Bill Clinton’s impeachment. The former White House intern told THR in 2021 of her experience, “You go to bed one night a private person, and the next day you’re a public human being and the whole world hates you. And you might go to jail. And you’re going to bankrupt your family … And just because I wasn’t on the news every night for 20 years in the same way that I was in 1998 doesn’t mean that this story ended. Ten years on, I still could not get a job. I couldn’t support myself.”
Shop some of Lewinsky’s #refbabe looks below, and see the full campaign at Thereformation.com.
Zooey Grossman/Reformation
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Zooey Grossman/Reformation
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Zooey Grossman/Reformation
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