Cara Delevingne, South Korean Model Xu Meen Make a Case for Digital Nomad Style in MCM’s New Campaign
A superstar team of industry legends joined forces for the German luxury fashion house's spring/summer '24 collection, including celebrity makeup artist Pat McGrath, photographer Craig McDean and more.
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Danielle Directo-Meston
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Luxury fashion house MCM is celebrating the on-the-go spirit of digital nomads with the help of models Cara Delevingne and Xu Meen.
The Only Murders in the Building star and the South Korean model are the German label’s first Mavericks, representing “rebels who move effortlessly and purposefully between the realms of the virtual, the physical, and the cultural.” The duo embodies their jet-setting roles in MCM’s Spring/Summer 2024 collection ($135 to $2,690) of “made for movement” ready-to-wear, footwear, luxe leather goods and accessories — including travel essentials featuring the signature Visetos and Lauretos logo motifs.
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Related: See Lindsay Lohan in $450 Crocs for MCM’s Collaboration Campaign
MCM also tapped a superstar team of fashion industry legends to bring the concept to life, including creative director Fabien Baron, photographer Craig McDean, celebrity makeup artist Pat McGrath, stylist Karl Templer and hairstylist Guido Palau.
MCM
MCM Small Ella Boston Bag in Visetos
“I was honored when MCM asked me to star as their first ‘Maverick’. I’ve long admired MCM for their bold and rebellious spirit, and it’s exciting to be included in their next chapter,” says Delevingne in a statement.
Looking airport-ready in a chic hotel room setting, the English model-turned-actress sports a minimalist white dress with a sleek black leather jacket and white Visetos trainers atop MCM’s Visetos print suitcases and travel accessories.
Meen also showcases a range of Visetos leather pieces in neutral looks — think an effortlessly cool cognac polo shirt with black trousers and puffy leather criss-cross sandals — that nod to by MCM’s house codes. In another scene, he wears a black-and-white varsity jacket with matching monochrome kicks.
See more from the campaign below, plus shop some of the best pieces from the spring/summer ’24 line.
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MCM Himmel Tote Bag in Lauretos
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MCM Neo Terrain Lo Sneakers in Visetos
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MCM Small Aren Crescent Hobo in Visetos
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MCM Essential Logo Patch Varsity Jacket
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MCM Skywander Lo Sneakers in Visetos
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MCM Cross Sandals in Lamb Leather
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MCM Medium Himmel Backpack in Lauretos Jacquard
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MCM Laurel Cardigan in Wool and Recycled Cardigan
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