Loewe Drops Tomato-Centric Summer Capsule Modeled by Aespa’s Giselle and Actor Jamie Dornan
The K-pop star and 'Fifty Shades of Grey' lead are joined by actors Enzo Vogrincic and Sophie Wilde in Loewe's annual Paula's Ibiza campaign.
By Erin Lassner
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Erin Lassner
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April 16, 2025 6:12pm
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Summer is here — according to Loewe, that is. The luxury fashion house has officially dropped its annual Paula’s Ibiza collection, now available to shop at loewe.com and net-a-porter.com.
The campaign imagery stars Aespa member and Loewe brand ambassador Giselle alongside actors Jamie Dornan, Sophie Wilde and Enzo Vogrincic. With the iconic tomato motif at the forefront, the accompanying collection highlights flowing shapes, breezy silhouettes, botanical prints, textural knits and whimsical accessories.
Loewe x paula’s ibiza 2025 collection
Loewe Square Pocket in Iraca Palm and Calfskin
Loewe Bucket Hat in Denim
Loewe Drawstring Pocket in Raffia
Loewe Small Drawstring Pouch in Terrycloth
The free-spirited pieces span both womenswear and menswear and, as always, draw inspiration from the iconic Paula’s boutique in Ibiza.
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With creative direction from the one and only Jonathan Anderson, the Loewe Paula’s 2025 campaign was shot on the coast of Portugal by acclaimed New York-based photographer Gray Sorrenti.

Jamie Dornan for Loewe Paula’s Ibiza 2025 modeling the XL Puzzle Fold Tote ($2,400), Campo Boat Shoe ($1,100) and Polo Sweater ($950). Gray Sorrenti for Loewe
Loewe XL Puzzle Fold Tote in Raffia
Loewe Campo Boat Shoe in Calfskin Suede
Loewe Polo Sweater
In classic Loewe form, the capsule includes a hefty selection of cheeky-meets-luxe accessories and charms to add a personal touch to the brand’s lineup of both women’s bags and men’s bags. The keychains and bag charms range from animals and insects to florals and foods, including, of course, tomatoes.
Loewe Tomato Vine Charm in Classic Calfskin
Loewe Tomato Embellished Leather Pouch
Loewe Tomato Charm in Classic Calfskin
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Loewe Tomato Bucket Hat in Cotton

Sophie Wilde for Loewe Paula’s Ibiza 2025 modeling the Small Punch Hole Hobo Bag ($2,250), Star Anagram Charm ($690) and twisted-front dress ($3,700). Gray Sorrenti for Loewe
Loewe Small Punch Hole Hobo Bag in Raffia and Calfskin
Loewe Star Anagram Charm in Beads and Calfskin
Related: Ralph Lauren Designs First-Ever Exclusive Collection for Neiman Marcus
Loewe Dress in Cotton and Silk
Loewe Bucket Hat in Raffia and Calfskin
See more campaign imagery and shop the full Loewe + Paula’s Ibiza 2025 summer capsule now at Loewe and Net-a-Porter.
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