Loewe Drops Tomato-Centric Summer Capsule Modeled by Aespa’s Giselle and Actor Jamie Dornan

The K-pop star and 'Fifty Shades of Grey' lead are joined by actors Enzo Vogrincic and Sophie Wilde in Loewe's annual Paula's Ibiza campaign.

By Erin Lassner

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Erin Lassner

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April 16, 2025 6:12pm

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Loewe Bucket Hat in Raffia and Calfskin

Courtesy of Loewe

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Summer is here — according to Loewe, that is. The luxury fashion house has officially dropped its annual Paula’s Ibiza collection, now available to shop at loewe.com and net-a-porter.com.

The campaign imagery stars Aespa member and Loewe brand ambassador Giselle alongside actors Jamie Dornan, Sophie Wilde and Enzo Vogrincic. With the iconic tomato motif at the forefront, the accompanying collection highlights flowing shapes, breezy silhouettes, botanical prints, textural knits and whimsical accessories.

Loewe x paula’s ibiza 2025 collection

Loewe Square Pocket in Iraca Palm and Calfskin

Loewe Square Pocket in Iraca Palm and Calfskin

$750 at net-a-porter

$750 at loewe

Loewe Bucket Hat in Denim

Loewe Bucket Hat in Denim

$650 at net-a-porter

$650 at loewe

Loewe Drawstring Pocket in Raffia

Loewe Drawstring Pocket in Raffia

$990 at net-a-porter

$990 at loewe

Loewe Small Drawstring Pouch in Terrycloth

Loewe Small Drawstring Pouch in Terrycloth

$375 at net-a-porter

$375 at loewe

The free-spirited pieces span both womenswear and menswear and, as always, draw inspiration from the iconic Paula’s boutique in Ibiza.

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With creative direction from the one and only Jonathan Anderson​, the Loewe Paula’s 2025 campaign was shot on the coast of Portugal by acclaimed New York-based photographer Gray Sorrenti.

Jamie Dornan for Loewe Paula’s Ibiza 2025 modeling the XL Puzzle Fold Tote ($2,400), Campo Boat Shoe ($1,100) and Polo Sweater ($950). Gray Sorrenti for Loewe

Loewe XL Puzzle Fold Tote in Raffia

Loewe XL Puzzle Fold Tote in Raffia

$2,400 at mytheresa

$2,400 at loewe

Loewe Campo Boat Shoe in Calfskin Suede

Loewe Campo Boat Shoe in Calfskin Suede

$1,100 at loewe

Loewe Polo Sweater in Cotton

Loewe Polo Sweater

$950 at loewe

In classic Loewe form, the capsule includes a hefty selection of cheeky-meets-luxe accessories and charms to add a personal touch to the brand’s lineup of both women’s bags and men’s bags. The keychains and bag charms range from animals and insects to florals and foods, including, of course, tomatoes.

Loewe Tomato Vine Charm in Classic Calfskin

Loewe Tomato Vine Charm in Classic Calfskin

$590 at net-a-porter

$590 at loewe

Loewe Tomato Embellished Leather Pouch

Loewe Tomato Embellished Leather Pouch

$790 at net-a-porter

Loewe Tomato Charm in Classic Calfskin

Loewe Tomato Charm in Classic Calfskin

$650 at loewe

Related: Bag Charms Are Dominating Celebrity Street Style

Loewe Tomato Bucket Hat in Cotton

Loewe Tomato Bucket Hat in Cotton

$550 at loewe

shop all new accessories

Sophie Wilde for Loewe Paula’s Ibiza 2025 modeling the Small Punch Hole Hobo Bag ($2,250), Star Anagram Charm ($690) and twisted-front dress ($3,700). Gray Sorrenti for Loewe

Loewe Small Punch Hole Hobo Bag in Raffia and Calfskin

Loewe Small Punch Hole Hobo Bag in Raffia and Calfskin

$2,250 at net-a-porter

$2,250 at loewe

Loewe Star Anagram Charm in Beads and Calfskin

Loewe Star Anagram Charm in Beads and Calfskin

$690 at net-a-porter

$690 at loewe

Related: Ralph Lauren Designs First-Ever Exclusive Collection for Neiman Marcus

Loewe Dress in Cotton and Silk

Loewe Dress in Cotton and Silk

$3,700 at loewe

Loewe Bucket Hat in Raffia and Calfskin

Loewe Bucket Hat in Raffia and Calfskin

$690 at loewe

See more campaign imagery and shop the full Loewe + Paula’s Ibiza 2025 summer capsule now at Loewe and Net-a-Porter.

shop Paula’s Ibiza womenswear

shop Paula’s Ibiza menswear

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