These Limited-Edition Hello Kitty Bluetooth Trackers Double as Sweet Bag Charms (Exclusive)
The newly released Life360 Tiles keep valuables safe — and cute.
By Erin Lassner
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Erin Lassner
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August 11, 2025 10:02am
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Hello Kitty‘s sweeping lineup of brand collaborations has gotten a new member: Life360 Tiles.
Tiles — small Bluetooth trackers that attach to keys, bags, wallets and luggage — allow users to easily locate their valuables through a ringing sound or via the accompanying app. Each tracker also has a built-in SOS button that, when pressed, discreetly triggers an alert to connected family members, also through the Life360 app, to indicate an unsafe situation. And now, Sanrio and Tile are teaming to turn these practical gadgets into adorable bag charms (which perfectly suit Baggu’s new Hello Kitty and Friends collection).
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Available in limited quantities beginning Monday, Aug. 11, Tile’s Hello Kitty and Friends product lineup features Kuromi, Keroppi, My Melody and, of course, Hello Kitty.
Life360 Tile Mate Hello Kitty Pop
Life360 Tile Starter Pack Keroppi Crew
The collection includes two Tile Mates, the brand’s most popular offering, along with two Starter Packs. Starter Packs are comprised of both a Tile Mate and a Tile Slim, a card-like tracker that slides into wallets, luggage and so on. Each of these two tracking device types has a 350-foot range and three-year battery life. All products will be available to shop on walmart.com on the 11th, and are set to roll out on bestbuy.com and target.com in the coming weeks.
Life360 Tile Starter Pack Kuromi Club
Life360 Tile Mate My Melody Daydream
The individual Tile Mates retail for $24.99. Options include a Hello Kitty-clad pink Mate and a My Melody-wrapped white Mate. Tile Mates are commonly attached to purses, backpacks, water bottles and lunch boxes. As for the Starter Packs, the first one is Kuromi-themed and contains a white Tile Mate and a pink Slim. The second is Keroppi-themed and contains a blue Tile Mate and blue Slim. These sets retail for $49.99.
Products in this exclusive capsule have Tile’s newest features announced by Life360 last fall, like extended Bluetooth range, a louder ringtone and, as mentioned above, the built-in SOS function. Tiles are fully integrated into the existing Life360 app, completely streamlining Bluetooth tracking for both people and possessions.
The Hollywood Reporter will update this story once product is live on bestbuy.com and target.com in the coming weeks.
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