These Limited-Edition Hello Kitty Bluetooth Trackers Double as Sweet Bag Charms (Exclusive)
The newly released Life360 Tiles keep valuables safe — and cute.
By Erin Lassner
Plus Icon
Erin Lassner
E-Commerce Writer
More Stories by Erin
- Two Internet Sensations Collide: Lola Blankets Gets a LoveShackFancy Makeover
- Parke Brings Back Its Sold-Out Shrunken Sweatshirt in Fan-Favorite Colorways
- ‘DWTS’ Super Bowl Night Tackles Historic Halftime Shows by Kendrick Lamar, Bad Bunny and More: How to Watch Online
August 11, 2025 10:02am
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Courtesy of Life360
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Hello Kitty‘s sweeping lineup of brand collaborations has gotten a new member: Life360 Tiles.
Tiles — small Bluetooth trackers that attach to keys, bags, wallets and luggage — allow users to easily locate their valuables through a ringing sound or via the accompanying app. Each tracker also has a built-in SOS button that, when pressed, discreetly triggers an alert to connected family members, also through the Life360 app, to indicate an unsafe situation. And now, Sanrio and Tile are teaming to turn these practical gadgets into adorable bag charms (which perfectly suit Baggu’s new Hello Kitty and Friends collection).
Related Stories
Ugg Continues Its High-Fashion Push With JW Anderson's New Loafer-Inspired Collection
Eager to Skip the Wait at Phil Rosenthal's L.A. Diner? The 'Everybody Loves Raymond' Creator Wants to Do You One Better
Available in limited quantities beginning Monday, Aug. 11, Tile’s Hello Kitty and Friends product lineup features Kuromi, Keroppi, My Melody and, of course, Hello Kitty.
Life360 Tile Mate Hello Kitty Pop
Life360 Tile Starter Pack Keroppi Crew
The collection includes two Tile Mates, the brand’s most popular offering, along with two Starter Packs. Starter Packs are comprised of both a Tile Mate and a Tile Slim, a card-like tracker that slides into wallets, luggage and so on. Each of these two tracking device types has a 350-foot range and three-year battery life. All products will be available to shop on walmart.com on the 11th, and are set to roll out on bestbuy.com and target.com in the coming weeks.
Life360 Tile Starter Pack Kuromi Club
Life360 Tile Mate My Melody Daydream
The individual Tile Mates retail for $24.99. Options include a Hello Kitty-clad pink Mate and a My Melody-wrapped white Mate. Tile Mates are commonly attached to purses, backpacks, water bottles and lunch boxes. As for the Starter Packs, the first one is Kuromi-themed and contains a white Tile Mate and a pink Slim. The second is Keroppi-themed and contains a blue Tile Mate and blue Slim. These sets retail for $49.99.
Products in this exclusive capsule have Tile’s newest features announced by Life360 last fall, like extended Bluetooth range, a louder ringtone and, as mentioned above, the built-in SOS function. Tiles are fully integrated into the existing Life360 app, completely streamlining Bluetooth tracking for both people and possessions.
The Hollywood Reporter will update this story once product is live on bestbuy.com and target.com in the coming weeks.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Ugg Continues Its High-Fashion Push With JW Anderson’s New Loafer-Inspired Collection
-
Alan Mandell, Esteemed Actor and Interpreter of Samuel Beckett Plays, Dies at 98
-
Eager to Skip the Wait at Phil Rosenthal’s L.A. Diner? The ‘Everybody Loves Raymond’ Creator Wants to Do You One Better
-
Hilary Swank Reveals She’s Pregnant With Her Third Child
-
First Look: Little Luck Brings the Modern Izakaya to the Sunset Strip (Exclusive)
-
Sally Rooney’s Books Pulled From U.K. Shelves Amid Controversy Over Palestine Action Support
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Noah Centineo, Andrew Koji’s ‘Street Fighter’: First Reactions
Pablo Torre Reveals Art of Play Security Camera Footage, and It Doesn’t Look Great for Kelly Clarkson
DC Studios’ ‘Clayface’: First Reactions
Touchdown! ‘Dancing With the Stars’ Throws Its Own Halftime Show for Super Bowl Night: See the Scores, Who Went Home
NBC’s ‘Dateline’ Headed to Canada
Justin Timberlake and Jessica Biel Jump in on Protein Craze in First Joint Business Venture
Bird Wanted by Kelly Clarkson Put on Sale for $15 Million After Brooklyn Shop Changes Mind
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)