Kylie Jenner Is Now a Two-Foot-Tall Bratz Doll In Her Latest Fashion Collaboration
The beauty entrepreneur has teamed with the MGA Entertainment-owned toy brand on a series of collectible dolls and mini figurines wearing some of her most memorable red carpet looks.
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Danielle Directo-Meston
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Kylie Jenner at the 2019 Met Gala; Kylie Jenner x Bratz Courtesy of Karwai Tang/Getty Images; MGA Entertainment
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Kylie Jenner has officially been Bratzified.
After launching mini figurines in early August, Bratz has created full-sized fashion dolls inspired by the reality star-turned-beauty entrepreneur. Available for pre-order before its Jan. 1, 2024 release, the 24-inch Bratz x Kylie Jenner doll ($99) wears a look inspired by the Kylie Cosmetics founder’s lavender ostrich feather-trimmed Versace gown from the 2019 Met Gala and comes with silver pumps earrings, a glittering star-shaped stand and a certificate of authenticity.
Set to drop Oct. 1 at Amazon, Target and Bratz.com, the two 11-inch dolls ($30-$80) come in some of the 25-year-old The Kardashians star‘s most memorable day and night looks, including a vegan patent leather mini dress with platform boots and the vintage one-shoulder Thierry Mugler dress she wore to the 2022 CFDA Awards. The collectibles come with matching accessories, such as a pout-shaped purse and sunglasses for the daytime set and Jenner’s Italian greyhound, Norman, with the evening look.
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On Aug. 1, parent company MGA released the first series of its Mini Bratz x Kylie Jenner collections. Each wrapped in blind foil-wrapped packaging and encased in the toy brand’s signature trapezoid box, the limited-edition sets are available for a limited time in stores and online at Amazon, Target, Walmart and more retailers as well as Bratz’ website, with more drops to come in the coming weeks.
The nearly two-inch dolls also sport some of Jenner’s favorite red carpet outfits: alongside signature sleek silhouettes from her Dani Michelle-styled era, the minis wear the Met Gala look and the black corseted gown and crystal headpiece by the late Mugler. The tiny collectibles also come with accessories such as Jenner’s classic convertible in exclusive colors; her Italian greyhound, Norman; oversized lip-shaped phones; and more.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” says Jenner in a release. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team.”
“This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration,” adds Bratz creative director Jasmin Larian, who is also the designer behind Hollywood-loved fashion label, Cult Gaia. (The Kardashian-Jenners are frequently seen in Larian’s designs.) She is also the daughter of Isaac Larian, the founder of Bratz’s parent company, MGA Entertainment.
MGA Entertainment
She continues, “Kylie truly embodies everything Bratz has stood for since its inception 22 years ago — from being disruptive and rebellious to energetic and expressive. Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”
Adds Bratz art director Chelsea Green, “We’ve been hard at work with Kylie and her team to ensure the dolls are as authentic and meticulously designed as possible. With both Bratz and Kylie at the helm, we knew the collections had to exude authenticity.”
Courtesy of MGA Entertainment
The mini fashion figure comes ahead of Jenner’s in-the-works fashion brand, which Puck recently reported will launch with the help of Jens and Emma Grede, who are also behind Kim Kardashian’s Skims, Khloé Kardashian’s Good American and other Kardashian-Jenner brands.
Following Bratz’s 2001 release, MGA famously fought a years-long legal battle against Mattel over ownership of the big-eyed dolls created by former Mattel designer Carter Bryant. MGA ultimately won with the jury finding that El Segundo-based Mattel owed the company $88.5 million for stealing trade secrets. However, the jury found that MGA owed $10,000 for interfering with Bryant’s contract with Mattel.
Below, shop the Bratz x Kylie Jenner collaboration in every size, from the minis and the 11-inch dolls to the 24-inch collectible.
Bratz x Kylie Jenner 24-Inch Doll
Bratz x Kylie Jenner 24-Inch Large-Scale Fashion Doll with Gown, 2 Feet Tall, Amazon Exclusive $99.99 on Amazon.com
Bratz x Kylie Jenner Day Fashion Doll
MGA Entertainment
Bratz x Kylie Jenner Day Fashion Doll with Accessories and Poster on Amazon.com
Bratz x Kylie Jenner Day Fashion Doll at Target $30
Bratz x Kylie Jenner Night Fashion Doll
MGA Entertainment
Bratz x Kylie Jenner Night Fashion Doll with Evening Gown, Pet Dog, and Poster on Amazon.com
Bratz x Kylie Jenner Night Fashion Doll at Target $30
Mini Bratz x Kylie Jenner Series 1 Collection
Amazon
Mini Bratz x Kylie Jenner Series 1 Collectible Figures, 2 Minis in Each Pack, Blind Packaging Doubles as Display $9.30 on Amazon.com
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