Kim Petras Teams With Jewelry Brand Awe Inspired on Pride Collection Supporting LGBTQ+ Youth
The Grammy-winning pop icon fronts Awe Inspired's Queen of the Fairies campaign, partnering with GLSEN to create safe, inclusive learning environments for LGBTQ+ students across the U.S.
By Erin Lassner
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Erin Lassner
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June 13, 2025 3:47pm
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Awe Inspired, a luxury jewelry brand centered on empowerment and social consciousness, has released its fifth annual Pride campaign with Kim Petras as the muse. The L.A.-based German singer-songwriter, who just wrapped the 2025 World Pride Music Festival alongside Jennifer Lopez, Troye Sivan, Reneé Rapp and dozens more, is the first openly trans woman to win a Grammy for Best Pop Duo/Group Performance (in 2023, for “Unholy” with Sam Smith).
kim petras for awe inspired pride 2025
Awe Inspired’s Queen of the Fairies collection, with its refined and thoughtful take on the fairycore trend, reclaims the slur “fairy” by transforming it into an emblem of enchantment, pride, beauty and femme self-expression.
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supports GLSEN
Awe Inspired Fairy Cuban Necklace
Launching in three separate drops throughout the month of June, the limited-edition capsule includes pendants, necklaces, rings, earrings and brooches in 14K gold vermeil and sterling silver. The first drop is available to shop now on aweinspired.com, the second drop, Secret Forest, will be shoppable on June 17 and the third and final drop, Bug Brooches, goes live online on June 24.
shop queen of the fairies collection
Prices range from $95 to $1,240. As part of the launch, Petras curated three of her favorite necklace stacks, two of which are currently in-stock online, while the final set will go live with the June 17 drop. (Everything is available for either purchase or preview now on the Queen of the Fairies collection page.)
supports GLSEN
Awe Inspired Night Fairy Necklace Set
supports GLSEN
Awe Inspired Queen of the Fairies Necklace Set
With the purchase of select pieces from the collection, labeled “GLSEN Give Back,” $10 will go directly to GLSEN, a non-profit organization that creates safe, inclusive learning environments for LGBTQ+ students across the U.S. by supporting educators, providing resources and advocating for policy change in schools. As political attacks and funding cuts intensify, this support is needed now more than ever.
Shop the first of three drops, while supplies last, at aweinspired.com. And stay tuned for the June 17 and 24 jewelry releases, which are currently available to preview on the Queen of the Fairies collection page.
For more ways to support LGBTQ+ communities through shopping, check out the David Yurman x The Trevor Project collection and Sephora’s partnership with Lady Gaga’s Born This Way Foundation.
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