Surprise: Kim Kardashian’s Sold-Out Nipple Bra Is Back in Stock
The pointy underpinnings are designed to make your bust look perennially perky — for a good cause.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
April 13, 2024 9:17am
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Courtesy of Skims
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
After flying off online shelves last October (and racking up a 250,000-person waitlist), Kim Kardashian‘s sold-out Skims Nipple Bra is back in stock.
The American Horror Story: Delicate star announced the nipple-forward push-up bra ($62) last fall to shine the headlights on Breast Cancer Awareness Month and climate change. The underpinning is available in band sizes 30 to 44 and in cup sizes A to F, and in Skims’ six signature shades: Sand, Clay, Sienna, Bronze, Cocoa and Onyx.
Skims Nipple Bra in Sienna
Per the brand, the perky underpinnings are an “authentic augmentation” of the best-selling Ultimate Bra, which offers “perfect fullness” via tapered foam pads “for sexy, natural-looking lift and support.” Like the original silhouette, the Nipple Bra is made of soft microfiber fabric and features smoothing wings and a pinch-free hidden underwire that feels comfortable all day. Skims recommends sizing up if you’re in between numbers.
Related Stories
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an '80s-Inspired Collection
Ugg Continues Its High-Fashion Push With JW Anderson's New Loafer-Inspired Collection
Naturally, the internet offered a range of reactions. Some commenters on the Skims’ Instagram announcement that the nippled brazier is significant for those who have fought breast cancer and for trans women. “This is life-changing for people who have had mastectomies. It may seem pointless to some but for others it’s a sense of normalcy after tragedy,” wrote one. Said another, “Game changer for those of us that have had mastectomy’s [sic] for breast cancer and our trans siblings.”
Others namechecked Sex and the City‘s Samantha Jones (played by Kim Cattrall, who recently modeled for Skims) and her “nipples are in” moment.
Kardashian put her newly-honed acting skills to use in the brand’s new campaign. “The Earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking, and I’m not a scientist. But I do believe everyone can use their skill set to do their part,” she says in the 37-second spot. “That’s why I’m introducing a brand new bra with a built-in nipple. So no matter how hot it is, you’ll always look cold. Some days are hard, but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”
The brand will give 10 percent of sales from the Nipple Bra as a one-time to donation to 1% of the Planet, which certifies companies that donate a portion of sales to environmental nonprofits.
Skims most recently launched its first men’s collection and was named the newest Official Underwear Partner of the NBA. See all of the Skims Ultimate Push-Up Nipple Bra colorways below, and shop them at the brand’s website for $62 before they inevitably sell out online here.
Skims Nipple Bra in Sand
Skims Nipple Bra in Clay
Skims Nipple Bra in Sienna
Skims Nipple Bra in Bronze
Skims Nipple Bra in Cocoa
Skims Nipple Bra in Onyx
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
CAA Co-Chairman Kevin Huvane Dedicates Project Angel Food Van to His Late Father
-
Missy Elliott to Be Honored at Dancers Against Cancer’s Gala of the Stars
-
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an ’80s-Inspired Collection
-
Ugg Continues Its High-Fashion Push With JW Anderson’s New Loafer-Inspired Collection
-
Alan Mandell, Esteemed Actor and Interpreter of Samuel Beckett Plays, Dies at 98
-
Eager to Skip the Wait at Phil Rosenthal’s L.A. Diner? The ‘Everybody Loves Raymond’ Creator Wants to Do You One Better
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Billy Joel Offers Health Update in Rare Interview as He Prepares to Sell Prized Motorcycle Collection
‘Fourth Wing’ Series: Esther McGregor and Emilio Sakraya Cast as Violet and Xaden
Why Did Pablo Torre Want to Investigate Kelly Clarkson’s Birdgate? “This Had the Making of a Modern Morality Play”
Sony Considering Bold Plans for 4 Beatles Movies Rollout (Exclusive)
‘The Mummy’: Brendan Fraser Sequel Gets New Title Ahead of 2027 Release
BBC Asks Judge to Force Trump to Sit for Deposition in His Own Lawsuit Against Broadcaster
‘Grey’s Anatomy’ Boss Meg Marinis on Texas Spinoff, Ellen Pompeo and Season 23 Premiere Cliffhangers
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)