Kendall Jenner Reveals New(ish) Holiday Tradition on Heels of Tory Burch Campaign

The model and television star is the face of Tory Burch's latest fragrance, 'Sublime.'

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December 9, 2024 11:56am

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Kendall Jenner is gearing up for gifting season with Tory Burch, while spilling secrets on favorite family traditions for the holidays.

The model and television star is the face of Tory Burch‘s latest fragrance, Sublime. With notes of leather, roses, osmanthus flower, vetiver and mandarin, the eau de perfum is at once earthy and bright. Tory Burch collaborated with Givaudan Master Perfumer Rodrigo Flores-Roux, Perfumer Christine Hassan, and Shiseido to develop the fragrance, which is also grounded by hints of ivy, patchouli, and magnolia. The accompanying bottle is a take on Tory’s Burch’s iconic Double T logo, with a gold topper.

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Kendall Jenner Lands Campaign for Tory Burch Fragrance 'Sublime'

HOLIDAY RELEASE

Sublime Large Gift Set

$165

Buy Now AT TORY BURCH

Sublime is available right now in a special holiday gift set that includes a full-size fragrance, travel spray and mini bottle of eau de parfum.

Jenner was first introduced as the face of Sublime back in August, with an accompanying campaign shot by Mert Alas and Marcus Piggott. The campaign also includes a video with London singer Bakar, who covers Edwyn Collins’s 1994 track, “A Girl Like You.”

Jenner calls the new fragrance “beautiful, sexy and confident,” adding that “I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.”

The new holiday trio will no doubt be on Jenner’s gifting list this season, along with perhaps an experiential gift she’s cooking up in the kitchen. “The past couple of years I’ve been on breakfast duty,” she tells THR. “My sisters taught me how to make an Armenian breakfast dish called bishi [that] we make every year. Their grandmother used to make it for them and then passed the recipe on to one of my sisters to make the dough. So I would just basically fry it with one of my sisters in the morning.”

While Jenner is known for her thoughtful gifts — the reality star also recently shouted out this Baloo Living weighted blanket as a “favorite” — she says she’s looking forward to creating more traditions with her family.

“This year, and hopefully for years to come, I’m going to be doing the dough as well with Kylie. So that’s a new thing, it was better than ever — so that’s why I say for years to come.”

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A post shared by TORY BURCH (@toryburch)

“Kendall has a quiet power,” Tory Burch says. “She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me.”

“Sublime is the ultimate way you want to feel: confident, sensual, strong,” Burch adds. “It is a word and an emotion that has no ending… It makes you feel like anything is possible.”

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