Kendall Jenner Is the Newest Face of This Iconic Drugstore Beauty Brand — Shop Her Under-$15 Picks
The reality TV star and model will lead L'Oréal's makeup campaigns starting this fall as the company's latest global ambassador.
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Danielle Directo-Meston
E-Commerce Editor
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July 18, 2023 11:03am
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Kendall Jenner Courtesy of L'Oréal Paris
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Kendall Jenner continues to expand her résumé. The reality TV star and model is the newest global ambassador for L’Oréal Paris, joining the drugstore brand’s “dream team” of faces that includes Helen Mirren, Viola Davis, Kate Winslet, Eva Longoria, Andie MacDowell, Elle Fanning, Céline Dion, Camila Cabello and many others.
The 27-year-old 818 Tequila founder will star in the drugstore brand’s campaigns starting in September. She also is currently the creative director of FWRD (which recently debuted its first pop-up shop in Los Angeles) and is also a collaborator of the oral care company, Moon. Jenner was previously a face for Estée Lauder’s now-discontinued, millennial-focused line, The Estée Edit. (But will she still rep her sister’s Kylie Cosmetics brand?)
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Courtesy of L’Oréal Paris
“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, ‘I’m worth it,'” says Jenner in a release. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.”
Below, shop Kendall’s favorite L’Oréal Paris products, including a 24-hour foundation with SPF to lash-lengthening mascara. (Bonus: all of them are under $15 right now on Amazon, too.)
L’Oréal Paris Infallible 24-Hour Fresh Wear Foundation
Available in 40 shades, this breathable, vegan Infallible 24-Hour Fresh Wear Foundation offers buildable, natural-looking coverage from medium to full. It absorbs oil and resists sweat, and offers SPF 25 for sun protection.
Amazon
L’Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Lightweight Foundation, 420 True Beige, 1 Fl Oz, Packaging May Vary $14.97 on Amazon.com
L’Oréal Paris Original Telescopic Lengthening Mascara
L’Oréal’s Telescopic mascara is designed to make your lashes look up to 60 percent longer, thanks to a patented two-sided precision brush and comb that helps to separate strands for a clump-free finish.
L’Oreal Paris Original Telescopic Mascara, Lengthening, Black | Extreme Lengthening Mascara For Lash By Lash Separation, Clump-Free, Smooth Formula, Up to 24HR Wear $11.97 on Amazon.com
L’Oréal Paris Infallible Matte Resistance Liquid Lipstick
The Infallible Matte Resistance liquid lipstick lasts up to 16 hours and promises a bold, one-swipe color payoff. Available in 12 smudge-resistant shades.
Amazon
L’Oreal Paris Infallible Matte Resistance Liquid Lipstick, up to 16 Hour Wear, Major Crush 120, 0.16 Fl Oz $9.99 on Amazon.com
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