Sofia Richie Grainge’s “Holy Grail” Hair Mask Is Currently 34 Percent Off at Target
Viral hair care brand K18 is up to 47 percent off right now at the retailer.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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July 5, 2024 3:21pm
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K18 has been taking the beauty world by storm. With a sea of celebrity and influencer fans, including Simone Biles, Alix Earle and Nara Smith, plus endless TikTok love, K18 has become one of the most sought-after hair care brands for its deeply reparative qualities.
Amongst its biggest superfans is Sofia Richie Grainge, who’s been using the products for years and became a brand ambassador in 2023. Her favorite formulas include the Molecular Repair Hair Oil and the Leave-In Molecular Repair Hair Mask that she refers to as her “holy grail.” Both of these picks along with other K18 best-sellers are currently on sale at Target for up to 47 percent off.
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All three sizes of the Sofia Richie-loved hair mask are discounted for a limited time, with the biggest deal on the 5-ounce bottle (currently $78, regularly $112). The 1.7-ounce bottle is $59.99 right now (usually $75) and the 0.5-ounce bottle is $25.99 (usually $29).
K18 Leave-In Molecular Repair Hair Mask (5 oz.)
$74 $112 34% off
The viral phenomenon is a professional, at-home hair treatment that repairs and restores keratin levels, strengthens each strand’s cuticle and conditions and rebuilds any weakened or brittle areas.
Related: The Top 10 Viral Beauty Products to Snag for Less at Walmart
Below, we rounded up a few more of the best K18 deals running right now, but you can shop the brand’s full discounted selection on target.com. Plus, during Sephora’s first-ever Summer Deal Week going on through July 10, the beauty retailer is offering 25 percent off shampoos and conditioners, including those from K18, as well as up to 50 percent off makeup, fragrance and skin care.
K18 Professional Molecular Repair Mist
$64 $112 43% off
K18 Pro Peptide Starter Kit
$179 $335 47% off
K18 Next Level Repair Trio
$89.60 $113 21% off
Related: The Best Drugstore Beauty Products That Stars Wore to the Met Gala
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