This High-End Smart Rower Counts Kevin Hart, Justin Timberlake and Lizzo Among Fans
Hydrow has landed Hart as creative director alongside investors Whitney Cummings, Aaron Rodgers, Travis Kelce and other stars.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
September 21, 2021 3:12pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Courtesy of Hydrow
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.
Tech-savvy home fitness enthusiasts can now add Hydrow to their lineup of Hollywood-approved gym routines. The at-home smart rower has secured nearly $200 million in funding, including from new creative director Kevin Hart alongside starry backers such as Whitney Cummings, Travis Kelce, Lizzo, Aaron Rodgers and Justin Timberlake.
Hart was appointed to his title last October after becoming an early adopter of the high-end workout gear company, which was founded by former U.S. national team rowing coach Bruce Smith. In a release, the actor and Celebrity Game Face executive producer explains that he “invested in Hydrow because pound for pound, there’s no better workout out there than rowing … I truly believe in this machine’s potential to change people’s lives. You’re getting so much more than a workout each time you strap in. You’re shifting your mindset, and that’s a powerful thing.”
Related Stories
Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an '80s-Inspired Collection
Ugg Continues Its High-Fashion Push With JW Anderson's New Loafer-Inspired Collection
Priced at $2,145, the state-of-the-art connected rower — oft dubbed “the Peloton for rowing” — mimics the experience of the water workout via “an algorithm-based, patented electromagnetic and computer-controlled drag mechanism,” which provides full-body workouts that engage up to 86 percent of users’ muscles, compared to 44 percent of muscles used during cycling and running, says the brand. Membership is required to activate the rower, and costs $38 per month or $456 annually.
Hydrow Rower (reg. $2,295) $2,145
Hydrow’s content platform lets users step into a virtual boating experience with live and on-demand classes led by record-breaking Paralympian rower Dani Hansen and Olympic rower Aquil Abdullah (who are both among Hart’s favorite instructors), among other leading athletes. The rowing workouts were filmed on picturesque waterways in Boston, London, Miami and other cities, so users can still enjoy an outdoors-like setting for sweating at home.
Those looking to give their biceps a break can also burn calories with Hydrow’s On the Mat workouts, which include Pilates and strength training. Hydrow’s content library of over 3,000 classes is also accessible via its mobile app, where users can track their workout progress, cheer on other fitness community members and manage multiple profiles in their membership. The company also offers one-on-one coaching sessions for $49 and packages starting at $139.
Fitness enthusiasts without the rower can subscribe to the company’s Digital Basic membership. And to further push rowers to row stronger, Hydrow donates to the nonprofit organization Water.org with every push and pull.
The company is currently offering $150 off until Oct. 3 on rowers and packages, which range from $2,275 to $2,545 and include fitness accessories and health trackers. See more options and shop Hydrow online here.
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Joe Keery on Making His Broadway Debut and Balancing Music and Acting Post-‘Stranger Things’
-
New York’s Plaza Hotel to Close in 2027 for at Least Four Years
-
Austin Abrams and Josh Brolin Debut ‘Whalefall,’ ‘Clayface’ Arrives and This Week’s Best Events
-
How Cher Honors Costume Designer Bob Mackie in New Campaign for Moncler’s Re/Icons Collection
-
Hello, Molly? The $15 Million Bird Kelly Clarkson Coveted Finally Breaks Her Silence (Exclusive)
-
CAA Co-Chairman Kevin Huvane Dedicates Project Angel Food Van to His Late Father
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Val Chmerkovskiy Ousted From Next ‘DWTS’ Episode Amid Will Smith Oscars Slap Reference, Jenna Dewan to Dance With Alan Bersten
Michael Forest, Actor in Roger Corman Movies and ‘Star Trek,’ Dies at 97
TikTok “Permanently Suspends” the ‘Musk’ Film Ad Account, Raising Suppression Fears (Exclusive)
Universal Music and Sony Want to Know How Many AI-Generated Songs DistroKid Releases
Francis Lawrence, Paramount Team for ‘Red Rising’ Movie Adaptation (Exclusive)
New York’s Plaza Hotel to Close in 2027 for at Least Four Years
Miley Cyrus Tearfully Pays Tribute to Dolly Parton With “Jolene” Performance at Hollywood Bowl: “Me and Dolly, We Are Eternal”
By Nicole Fell, McKinley Franklin
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)