‘House of the Dragon’ Merch Gives Targaryen Fans a Sneak Peek of the ‘Game of Thrones’ Spinoff
Fans can shop clothing, home goods, accessories and collectibles starting today ahead of the prequel series' August 21 premiere.
Plus Icon
Danielle Directo-Meston
E-Commerce Editor
More Stories by Danielle
- You Want Those Tattoos From ‘The Bear’? Call Benny Shields
- The Best 4K Smart TVs for Watching Live Sports
- Best Face Forward: Hollywood’s 20 Best Skin Secrets & Beauty Biohacks
June 22, 2022 7:15am
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source

Courtesy of WB Shop
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
If a $2.2 million Fabergé dragon egg is beyond your measly smallfolk budget, fear not, House Targaryen devotees. Ahead next month’s House of the Dragon premiere, fans can get a taste of the Game of Thrones prequel series with new show-inspired merch that won’t require all of your Gold Dragon coins.
Starting today, the WB Shop will stock four exclusive capsule collections of women’s and men’s clothing, home goods, collectibles and accessories inspired by the show, which premieres August 21 on HBO and HBO Max. The “Day of the Dragon” line comprises a limited-edition bomber jacket for $185 alongside tees and mugs ($15 to $25) emblazoned with a commemorative logo, as well as a The Making of ‘House of the Dragon’ coffee table book ($60) filled behind-the-scenes photos and interviews from the soon-to-land show.
Related Stories
The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab for Fall/Winter 2026
The “Dreams Didn’t Make Us Kings, Dragons Did” collection ($15 to $74) features posters, hoodies, baseball tees, sherpa throw blankets and personalized mugs featuring soon-to-be-iconic quote uttered by Prince Daemon Targaryen (played by Matt Smith in the new series); while the Dragon Crown range of laptop sleeves, color-blocked hooded sweatshirts, shirts and mugs ($20 to $43) are adorned with the Iron Born family coronet. No Targaryen-loving office is complete without mouse pads, color-changing mugs and throw pillows from the Dragon Eye capsule, which also includes T-shirts, iPhone cases and tote bags.
Fans can expect more House of the Dragon merch now through the fall including vino by Vintage Wine Estates and Treasury Wine Estates, ale from Mikkeller Beer and more products with other retailers.
House of the Dragon takes place 200 years before the events of Game of Thrones and also stars Emma D’Arcy as Princess Rhaenyra Targaryen, Paddy Considine as King Viserys Targaryen, Rhys Ifans as Otto Hightower and Olivia Cooke as Alicent Hightower. Daemon is a distance uncle of Daenerys Targaryen, played by Emilia Clarke in the original series based on George R.R. Martin’s A Song of Ice & Fire books.

Courtesy of WB Shop
Shop some of the pieces from House of the Dragon‘s first of many expected merch drops, and see the full collection online at WB Shop.
House of the Dragon Rhaenyra Targaryen Funko Pop! Vinyl Figure

House of the Dragon Rhaenyra Targaryen Funko Pop! Vinyl Figure $15
House of the Dragon Day of the Dragon T-Shirt

House of the Dragon Day of the Dragon T-Shirt $20 to $25
House of the Dragon Dreams Didn’t Die Bomber Jacket

House of the Dragon Bomber Jacket $185
The Making of HBO’s House of the Dragon Coffee Table Book

'The Making of HBO's House of the Dragon' $60
House of the Dragon Sherpa Blanket

House of the Dragon Sherpa Blanket $50 to $70
House of the Dragon Crown Laptop Sleeve

House of the Dragon Crown Laptop Sleeve $25
House of the Dragon Baseball Raglan T-Shirt

House of the Dragon Baseball Raglan T-Shirt $23
House of the Dragon Poster

House of the Dragon Poster $26
House of the Dragon Hooded Sweatshirt

House of the Dragon Hooded Sweatshirt $70 to $74
House of the Dragon T-Shirt

House of the Dragon T-Shirt $20 to $25
House of the Dragon Day of the Dragon Mug

House of the Dragon Day of the Dragon Mug $15 to $17
House of the Dragon Tote Bag

House of the Dragon Eye Tote Bag $44
House of the Dragon Crown T-Shirt

House of the Dragon Crown T-Shirt $20 to $25
House of the Dragon T-Shirt

House of the Dragon T-Shirt $20 to $25
House of the Dragon Throw Pillow

House of the Dragon Throw Pillow $40
House of the Dragon Eye Mug

House of the Dragon Eye Mug $14
House of the Dragon iPhone Case

House of the Dragon iPhone Case $25
House of the Dragon Crown Mug

House of the Dragon Crown Mug $15
House of the Dragon Eye Tote Bag

House of the Dragon Eye Tote Bag $44
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Marysa Maslansky, Founder of the Renowned Visages Photo Agency, Dies at 82
-
The 47 Most Dazzling Jewelry Gifts From Celebrity-Owned and Hollywood-Loved Labels
-
Media Personality Keltie Knight Tapped as Editor-at-Large for Digital Styling App Alta
-
‘Wicker’ Premieres, Taika Waititi Debuts ‘Klara and the Sun’ and This Week’s Best Events
-
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab for Fall/Winter 2026
-
‘Clueless’ Inspired Kim Kardashian to Buy This Priceless Monet
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
Jamie Lee Curtis Leaning on “Love and Service” in Honoring the Late Rob and Michele Reiner: “Every Day With Them Was Activism”
James Bond Screen Tests to Happen This Weekend: Finalists Emerge for Next 007 Movie
Jack Lowden, Margaret Qualley Top Bookie Odds for Next James Bond and Bond Girl
Jeon Do-yeon Defined an Era of Korean Cinema. With ‘Possible Love,’ She’s Become an Oscar Contender
Lowden, Turner or a Dark Horse: One James Bond Casting Test Has Nothing to Do With Acting
‘Clayface’ Rolls to $24M Box Office Opening as ‘You Can See Everything’ Shines in Second Weekend
‘The Diplomat’ Team on the Real World Inspirations for Season 4’s “Authoritarian Behavior” and What’s Next After Dramatic G7 Scene
Must Reads

Olivia Rodrigo: The Queen of Sad Finds Her Happy Place

‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)
