Supermodel Helena Christensen Serves as Muse and Collaborator in Rolla’s Jeans’ Latest Campaign
The Australian brand taps the Danish model as brand ambassador, inspiring the Helena Christensen x Rolla's collection.
By Erin Lassner
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Erin Lassner
E-Commerce Writer
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February 13, 2025 11:00am
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Rolla’s collaboration with legendary ’90s supermodel Helena Christensen just makes sense.
A member of ‘The Magnificent Seven‘ alongside Naomi Campbell, Linda Evangelista, Elle Macpherson, Christy Turlington, Cindy Crawford and Claudia Schiffer, Christensen is an original Rolla’s muse and channels her deep love of denim and photography into the brand’s latest collection: Helena Christensen x Rolla’s, available to shop online now.
shop Helena Christensen x Rolla’s
The new drop also highlights the model’s creative partnership with her best friend and stylist, Camilla Stærk. In the campaign imagery, the duo created looks that capture Christensen’s bold yes effortlessly cool personal style, while incorporating pieces from their own brand, Stærk&Christensen.
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Helena Christensen for Rolla’s Rolla’s
On her journey with denim, the model shares, “I spent my teen years and twenties wearing long vintage dresses, ball gowns, and everything secondhand. But then, I discovered denim, and it was like a whole new world opened up. Denim is such an amazing fabric — it’s durable, versatile, and you can style it in so many ways.”
Christensen’s collection blends fresh styles and washes, like the Gigi Barrel in Helena Rinse Blue (the model’s most coveted silhouette from the shoot), with an assortment of her favorite staples from Rolla’s. The capsule includes barrel, baggy and flare jeans along with tees, tanks, button-up shirts and a lace top.
Rolla’s Gigi Barrel
Related: Ariana Grande and Swarovski Co-Design Jewelry Capsule Inspired by Old Hollywood
Rolla’s Jeans x Helena Christensen is available to purchase globally, both online and in-store, beginning Feb. 13. Shop a few standouts below, and check out the complete product drop and accompanying campaign at rollasjeans.com. Prices range from $59 to $159.
Rolla’s Kate Baggy
Rolla’s Tomboy Cotton Tee
Rolla’s One Shirt (Unisex)
shop Helena Christensen x Rolla’s
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