Lady Gaga and Sephora Partner for Pride Month, Helping Customers Support LGBTQ+ Communities Just by Shopping
Mother Monster teams with the beauty giant to support the Born This Way Foundation. Here's how Sephora shoppers can help.
By Erin Lassner
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Erin Lassner
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June 2, 2025 5:31pm
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Lady Gaga; Haus Labs
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The singer, actress, activist and founder of Haus Labs makeup is partnering with Sephora to celebrate Pride 2025. For every Haus Labs by Lady Gaga product sold at Sephora during the month of June, the beauty retailer will donate $1 to the Born This Way Foundation’s initiatives for LGBTQ+ communities.
Haus Labs, founded in 2019, is Gaga’s vegan and cruelty-free cosmetics brand, prioritizing high-performance makeup for all. The brand’s complexion products quickly became viral favorites, praised for their breathable and buildable formulas, wide shade range and pigment payoff. These include the Triclone Skin Tech Foundation ($49), a medium coverage, lightweight base, and the Triclone Skin Tech Hydrating + De-puffing Concealer ($32), one of the creamiest concealers on the market.
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Haus Labs Triclone Skin Tech Foundation
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Haus Labs’ top trending new releases include four fresh shades of the Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick ($34), a multi-use balm with buildable, glassy color, and the Power Sculpt Velvet Talc-Free Powder Bronzer ($38).
Haus Labs Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick
Available in 12 shades.
Haus Labs Power Sculpt Velvet Talc-Free Powder Bronzer
Available in eight shades.
Other beauty brands have released limited-edition products in celebration of Pride month. Peace Out Skincare, an LGBTQIA+ founded and run brand, created colorful Salicylic Acid Acne Healing Dots ($19), and Glow Recipe, proud partner of the Human Rights Campaign, revealed its Watermelon Pink Juice Oil-Free Refillable Moisturizer ($40) in a reusable rainbow bottle. Both brands emphasize their commitment to supporting LGBTQ+ communities year-round.
Peace Out Salicylic Acid Acne Healing Dots (Limited-Edition Pride Patches)
Glow Recipe Watermelon Pink Juice Oil-Free Refillable Moisturizer (Limited-Edition Pride Bottle)
Related: David Yurman Supports The Trevor Project With Pride Jewelry Collection Starting at Just $20
Born This Way Foundation is a non-profit organization founded in 2012 by Lady Gaga and her mother, Cynthia Germanotta. Its mission is to “empower and inspire young people to build a kinder, braver world that supports their mental health and wellbeing.”
During June 2025, donations from the partnership between Sephora and Haus labs will specifically support the Kindness in Community Fund, a grant-making program within the larger Born This Way Foundation. Shop Haus Labs now at sephora.com.
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