Gap and LoveShackFancy’s Frilly Floral Collab Has Arrived — These Are the Best Pieces to Shop
The collaboration features a campaign starring Grammy-winning singer Ciara and her two children.
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Danielle Directo-Meston
E-Commerce Editor
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Courtesy of Zooey Grossman/Gap
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LoveShackFancy is giving Gap a flower-powered makeover. The iconic denim brand and the frilly fashion editor-founded label have dropped their highly-anticipated collab with the help of Ciara, who fronts the collection’s campaign (lensed by photographer Zooey Grossman) with her children, Future Zahir, 9, and Sienna Princess, 6.
The music star fêted the 76-piece capsule on July 31 with LoveShackFancy creative director Rebecca Hessel Cohen at chic rooftop restaurant Harriet’s at 1 Hotel West Hollywood, where attendees included Gap CEO and global president Mark Breitbard, King Richard actress Saniyya Sidney, Bel-Air star Akira Akbar, model Gigi Gorgeous and others.
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Ciara at Gap x LoveShackFancy LA Launch Party on Monday, July 31 at Harriet’s at 1 Hotel West Hollywood. Courtesy of Linnea Stephan/BFA.com
Priced from $13-$248, the collection spans clothing and accessories for the whole family, including Gap’s signature cotton basics, denim dresses and jackets, khaki pants, jeans, baseball caps, tote bags and more in LSF’s floral prints, romantic ruffles and tiered silhouettes. Women’s dresses and jackets are from $128, jeans are $110 and skirts are $80 and up. (The fashion label’s ruffled dresses alone typically go for $300-$600.)
Standouts include a ruffle-shouldered trench coat; logo hoodies in dainty blue, pink and cream florals; denim corset tops and midi dresses; chambray maxi dresses; and rosette pins, among other apparel and accessories for women, men, kids and babies. For the littles, there are also organic cotton baby blankets and stuffed bears, onesies, denim skirtalls, eyelet dresses and matching sweats sets.
At the launch party, the R&B singer called out the full-circle moment of her Gap x LSF campaign. Son Future Zahir shot a back-to-school ad for the iconic clothing brand when he was three years old, and Ciara added that she had hoped her daughter “can do a campaign like her brother did with Gap.’ And then I literally get a phone call [from Gap to do the campaign] a week later after actually talking … and manifesting that.”
Courtesy of Linnea Stephan/BFA.com
Courtesy of Zooey Grossman/Gap
For the opening celebration, Ciara wore a custom head-to-toe denim floral look featuring LSF’s floral print. Designed by Kwame Adusei and styled by Deonte Nash, Ciara’s party look included an oversized dress with cargo pockets and zippers down the sleeves, and slouchy over-the-knee boots.
Founded by Hessel Cohen in 2013, LoveShackFancy is known for its dreamy off-the-shoulder cotton dresses, tiered skirts, lace-trimmed blouses and other modern-meets-Bridgerton smocked pieces. It’s been spotted on stars including Angelina Jolie, Hilary Duff, Vanessa Hudgens, Paris and Nicky Hilton, Sofia Richie, Heidi Klum and many, many others.
The collection is available now at select LoveShackFancy and Gap stores and online at Gap.com and LoveShackFancy.com. Below, see more from the campaign and shop our favorites from the collab below.
Courtesy of Zooey Grossman/Gap
Gap x LoveShackFancy Puff Sleeve Maxi Dress
Gap
Gap x LoveShackFancy Puff Sleeve Maxi Dress $148
Gap x LoveShackFancy Denim Tiered Midi Dress
Gap
Gap x LoveShackFancy Denim Tiered Midi Dress $158
Gap x LoveShackFancy Trench Coat
Gap
Gap x LoveShackFancy Trench Coat $198
Gap x LoveShackFancy Floral Logo Hoodie
Gap
Gap x LoveShackFancy Floral Logo Hoodie $88
Gap x LoveShackFancy Pink Floral Mini Skirt
Gap
Gap x LoveShackFancy Pink Floral Mini Skirt $90
Gap x LoveShackFancy High Rise Floral ’70s Flare Jeans
Gap
Gap x LoveShackFancy Floral Flare Jeans $110
Gap x LoveShackFancy Men’s Floral Khakis
Gap
Gap x LoveShackFancy Men’s Floral Khakis $89
Gap x LoveShackFancy Men’s Floral Khakis $89
Gap x LoveShackFancy Floral Tote
Gap
Gap x LoveShackFancy High Rise Flare Jeans
Gap
Gap x LoveShackFancy High Rise Flare Jeans $110
Gap x LoveShackFancy Pink Denim Mini Skirt
Gap
Gap x LoveShackFancy High Rise Flare Jeans $80
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