L.A.-Based ‘It’ Brand Cult Gaia Teams With Gap on the Ultimate Cool-Girl Collection
The collab of the season has finally arrived. Here's what to shop before it's gone.
By Erin Lassner
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Erin Lassner
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October 10, 2024 9:02am
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Two fashion favorites have joined forces on a 35-piece collection for women and kids that perfectly combines the aesthetics of both brands. Introducing: Gap x Cult Gaia, available to shop now on gap.com.
Gap has been on a roll with viral moments and buzzy collaborations. Exhibit A: the white poplin shirtdress the brand’s creative director Zac Posen designed for Anne Hathaway that sold out almost immediately. Exhibit B: Gap’s capsule with Los Angeles-based women-owned brand, Dôen (with select styles and sizes still available to shop). And now, Gap is teaming with yet another L.A.-based women-owned label, Cult Gaia.
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Founded in 2012 and designed by Jasmin Larian Hekmat, Cult Gaia was first known for its Coachella-ready flower crowns worn by stars ranging from Paris Hilton to Vanessa Hudgens. It later took the internet by storm with its Insta-famous Ark Bag, sported by everyone from Michelle Williams to Jessica Alba. While the bamboo tote certainly cemented Cult Gaia as a cult-classic label, the brand has since taken over cool-girl closets around the world.
Gap × Cult Gaia Barrel Mini Dress
Gap × Cult Gaia Leather Jacket
Gap × Cult Gaia Cropped Cable-Knit Cardigan
Gap × Cult Gaia Trench Coat
The Gap × Cult Gaia holiday collection, launching Thursday, Oct. 10 at 9 a.m. PT/12 p.m. ET online and at select Gap stores, fuses Gap’s timless essentials with Cult Gaia’s modern, sculptural influence. The result is a unique yet effortless assortment of denim, cargos, dresses, sweaters leather sets, elevated tops and statement coats. And we’d be remiss not to mention the sweatshirts and baseball caps with “Gaia” embroidered in Gap’s signature arch logo typeface.
Gap x Cult Gaia Cropped Logo Sweatshirt
In addition to women’s styles, the capsule features an assortment of kids’ apparel in matching silhouettes. Shop the full 35-piece collection now at gap.com. And if it’s anything like past collabs, product will sell out quickly.
Related: L.A. Goes All-American With Effortlessly Cool Wrangler x Staud Fall/Winter Collection
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