Fashion Brand Frame Teams With Sotheby’s on a Collection for Collectors (and Aspiring Collectors)
The art institution's 281-year legacy is reimagined through a contemporary lens.
By Erin Lassner
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Erin Lassner
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June 4, 2025 10:31am
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California-cool style meets deeply-rooted heritage in Frame and Sotheby’s debut collaboration.
Released on June 4, the 31-piece limited-edition capsule includes women’s, men’s and unisex clothing and accessories. Available to shop now on frame-store.com, the product lineup ranges from baseball caps, graphic tees and cotton pajama sets to cashmere sweaters, blazers and Oxfords.
The Upper East Side-chic crossover collection pulls inspiration from 1980s New York — think navy blazers, argyle vests and chunky cable knits.
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Frame Sotheby’s Women’s Argyle Vest
The 100-percent cashmere vest says “Sotheby’s” on the back.
“This collaboration continues FRAME’s commitment to aligning with world-class brands, many of which are helmed by people we’re proud to call friends,” says Frame co-founder Erik Torstensson. “As a long-time fan and client of Sotheby’s, it was exciting to envision how apparel could bring Sotheby’s rich culture to a new, broader audience.”
Frame Sotheby’s Unisex Boxer Short in Blue Stripe
“The collaboration reflects Sotheby’s Media’s mission to connect the brand to broader cultural conversations and forge unexpected partnerships,” adds Kristina O’Neill, Head of Media and Editor-in-Chief of Sotheby’s Magazine. “With FRAME, we’re blending the worlds of fashion and fine art, creating something truly special for our clients and theirs. It’s about offering a tangible connection to Sotheby’s heritage—one that is both modern and timeless.”
Shop the full Frame x Sotheby’s collection at frame-store.com. Inventory will be also be available in Frame’s 16 stores and at Sotheby’s locations in New York, London, Paris and Hong Kong. Prices range from $43 to $1,298. Product is moving quickly, so snag your favorites while supplies last.
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