Emma Chamberlain Fronts J.Crew’s Fall Campaign With a “Tiny” Take on Its Heritage Rollneck Sweater
J.Crew taps the Gen Z fashion fixture to bring a fresh perspective to its heritage Rollneck, reworking the 1988 staple with a shrunken silhouette for fall.
Plus Icon
Camila Quimper
More Stories by Camila
- Samsung Taps ‘The Traitors’ and ‘Love Island’ Stars for New Switchers Campaign Amid Record-Breaking Sales
- John Galliano Reworks Zara’s Archive Through a Couture Lens for His First Collection
- Sofía Vergara Doubles Down on Denim With Latest Walmart Collection, Including Butt-Lifting Jeans Under $30
August 27, 2026 2:45pm
- Share on Facebook
- Share on X
- Google Preferred
- Share to Flipboard
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Courtesy of J.Crew
- Share on Facebook
- Share on X
- Google Preferred
- Share to Flipboard
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
J.Crew is giving one of its longtime wardrobe staples a fresh perspective for fall, with Emma Chamberlain (who founded Chamberlain Coffee at the ripe age of 18) leading the charge.
shop Emma Chamberlain x j.cREW sWEATER
The retailer has tapped the Gen Z fashion fixture to front its latest campaign, which introduces the Tiny Rollneck, a shrunken take on the cotton sweater J.Crew first introduced in 1988. The new style just dropped on J.Crew.com, featuring a slightly cropped length and closer fit, swapping the roomier proportions of the original for a silhouette that feels more in line with today’s fitted fall dressing.
Related Stories
Samsung Taps 'The Traitors' and 'Love Island' Stars for New Switchers Campaign Amid Record-Breaking Sales
What to Snag (and Skip) During October Prime Day's Final Hours
Best for Fall
J.Crew Tiny Rollneck in Stripe
Available in a Vintage Red Stripe or Navy Faded Lilac.
The Tiny Rollneck comes in bright, graphic colors, adding a more playful take to one of J.Crew’s signature preppy staples. The accompanying campaign, shot and directed by Ian Markell, puts Chamberlain in a candy-colored, retro-futuristic setting inspired by early-aughts fashion imagery and video-game character-selection screens. Her longtime stylist, Jared Ellner, worked with J.Crew creative director Olympia Gayot on the looks.
The YouTuber, podcaster and fashion fixture has become a familiar face at fashion month and the Met Gala, further cementing her place in the fashion and entertainment worlds. Her Gen Z influence has helped make her one of the most recognizable style voices of her generation.
The campaign also leans into the return of collegiate-inspired dressing, styling the Tiny Rollneck with pleated skirts, tailored trousers, loafers, argyle socks and slim rectangular glasses. The overall effect is part ’90s prep, part early-aughts nostalgia, with a distinctly more modern design.
Easy to Style
J.Crew Tiny Rollneck
Made from 100 percent cotton and comes in six colorways.
The Tiny Rollneck is the latest chapter in J.Crew’s ongoing Rollneck revival. The original sweater debuted in the brand’s 1988 catalog and was known for its heavyweight cotton knit, raglan sleeves and loosely curled neckline.
Last fall, the retailer launched its “Next Rollneck Generation” campaign, featuring Benito Skinner, Molly Gordon, Maggie Rogers, Dominic Sessa, Lukita Maxwell, Rome Flynn and Taylour Paige-Angulo in new and archival-inspired versions of the sweater.
J.Crew continued reworking the style this spring with “Rollneck Remix,” a New York Fashion Week project that invited Buci, Collina Strada, Eckhaus Latta, Patrick Taylor and Tanner Fletcher to reinterpret the sweater through lace, colorblocking, unconventional knit techniques and nautical details.
Now, J.Crew is making the Rollneck smaller (and cuter) for fall. The Tiny Rollneck launched Aug. 26 on J.Crew.com, just in time to infuse the season’s preppy wardrobe with a little of the social media star’s signature whimsy.
shop Emma Chamberlain x j.cREW sWEATER
Related: Parke’s Viral Sweatshirt Gets a Dose of School Spirit in Brand’s Debut Collegiate Collection
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Non-Alcoholic Drink Pairings Up Their Game (and their Prices) at L.A.’s Top Restaurants
-
You Want Those Tattoos From ‘The Bear’? Call Benny Shields
-
Why Silver Lake’s Hottest New Hotel Took So Long to Open (Blame Katy Perry)
-
See Inside Jake Johnson’s Pasadena Home (With Creative Studio) as Actor Lists Property for $3.29M
-
Anjelica Huston Delivers Voiceover for Audiobook Launch of Amy Ephron’s ‘Unseasonably Cold’
-
‘The Social Reckoning’ Arrives, Jessica Chastain Premieres ‘Other Mommy’ and This Week’s Best Events
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
‘The Exorcist: Martyrs’ Trailer Radically Reboots Franchise With Scarlett Johansson
‘New Girl’ Stars Reunite — in a Slightly Different Way Than Max Greenfield Claimed
The Major Social Media Platforms Are All Rejecting Paid Ads for Alex Gibney’s ‘Musk’ (Exclusive)
‘The Social Reckoning’ Stars Mikey Madison and Jeremy Allen White Discuss the Pressure of Following ‘The Social Network’
‘SNL’: Shane Gillis Shares “Gas Station Egg” Nickname From Joe Rogan, Pete Hegseth Celebrates USS Lincoln San Diego Homecoming
‘Social Reckoning’ Goes Dark With $5.5M as ‘Other Mommy’ Delivers at Box Office
Joseph Gordon-Levitt Says Instead of Being Afraid of AI, “We Should Be Concerned About the People Building AI”
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)
‘The Social Reckoning’ Review: Aaron Sorkin Savages Facebook Once Again in Sharp Whistleblower Thriller Led by Mikey Madison and Jeremy Allen White
By David Rooney