Emma Chamberlain Fronts J.Crew’s Fall Campaign With a “Tiny” Take on Its Heritage Rollneck Sweater
J.Crew taps the Gen Z fashion fixture to bring a fresh perspective to its heritage Rollneck, reworking the 1988 staple with a shrunken silhouette for fall.
Plus Icon
Camila Quimper
More Stories by Camila
- Ganni and Lululemon Blur the Lines Between Fashion and Fitness With an ’80s-Inspired Collection
- Ugg Continues Its High-Fashion Push With JW Anderson’s New Loafer-Inspired Collection
- Samsung Taps ‘The Traitors’ and ‘Love Island’ Stars for New Switchers Campaign Amid Record-Breaking Sales
August 27, 2026 2:45pm
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
Add us as a Google Preferred Source
Courtesy of J.Crew
- Share on Facebook
- Share on X
- Show additional share options
- Share on LinkedIn
- Share on Pinterest
- Share on Reddit
- Share on Tumblr
- Share on Whats App
- Send an Email
- Print the Article
- Post a Comment
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
J.Crew is giving one of its longtime wardrobe staples a fresh perspective for fall, with Emma Chamberlain (who founded Chamberlain Coffee at the ripe age of 18) leading the charge.
shop Emma Chamberlain x j.cREW sWEATER
The retailer has tapped the Gen Z fashion fixture to front its latest campaign, which introduces the Tiny Rollneck, a shrunken take on the cotton sweater J.Crew first introduced in 1988. The new style just dropped on J.Crew.com, featuring a slightly cropped length and closer fit, swapping the roomier proportions of the original for a silhouette that feels more in line with today’s fitted fall dressing.
Related Stories
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab: How to Shop the Fall Drop Early
F1 United States GP Guide: Last-Minute Race Tickets and Austin's Hottest New Openings
Best for Fall
J.Crew Tiny Rollneck in Stripe
Available in a Vintage Red Stripe or Navy Faded Lilac.
The Tiny Rollneck comes in bright, graphic colors, adding a more playful take to one of J.Crew’s signature preppy staples. The accompanying campaign, shot and directed by Ian Markell, puts Chamberlain in a candy-colored, retro-futuristic setting inspired by early-aughts fashion imagery and video-game character-selection screens. Her longtime stylist, Jared Ellner, worked with J.Crew creative director Olympia Gayot on the looks.
The YouTuber, podcaster and fashion fixture has become a familiar face at fashion month and the Met Gala, further cementing her place in the fashion and entertainment worlds. Her Gen Z influence has helped make her one of the most recognizable style voices of her generation.
The campaign also leans into the return of collegiate-inspired dressing, styling the Tiny Rollneck with pleated skirts, tailored trousers, loafers, argyle socks and slim rectangular glasses. The overall effect is part ’90s prep, part early-aughts nostalgia, with a distinctly more modern design.
Easy to Style
J.Crew Tiny Rollneck
Made from 100 percent cotton and comes in six colorways.
The Tiny Rollneck is the latest chapter in J.Crew’s ongoing Rollneck revival. The original sweater debuted in the brand’s 1988 catalog and was known for its heavyweight cotton knit, raglan sleeves and loosely curled neckline.
Last fall, the retailer launched its “Next Rollneck Generation” campaign, featuring Benito Skinner, Molly Gordon, Maggie Rogers, Dominic Sessa, Lukita Maxwell, Rome Flynn and Taylour Paige-Angulo in new and archival-inspired versions of the sweater.
J.Crew continued reworking the style this spring with “Rollneck Remix,” a New York Fashion Week project that invited Buci, Collina Strada, Eckhaus Latta, Patrick Taylor and Tanner Fletcher to reinterpret the sweater through lace, colorblocking, unconventional knit techniques and nautical details.
Now, J.Crew is making the Rollneck smaller (and cuter) for fall. The Tiny Rollneck launched Aug. 26 on J.Crew.com, just in time to infuse the season’s preppy wardrobe with a little of the social media star’s signature whimsy.
shop Emma Chamberlain x j.cREW sWEATER
Related: Parke’s Viral Sweatshirt Gets a Dose of School Spirit in Brand’s Debut Collegiate Collection
Read More About:
THR Newsletters
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
-
Tom Hanks Sets Broadway Return in ‘This World of Tomorrow’
-
In New York, The Twenty-Two Sets the Tone for Community and Culture
-
Kylie Jenner Hits the Beach With a Horse for Stella McCartney Short Film Directed by Gia Coppola
-
Gap and Victoria Beckham Are Running Back Their Sold-Out Collab: How to Shop the Fall Drop Early
-
LA Art Show Unveils Plans for 2027 Event
-
Billie Eilish and Finneas Used Grammy-Winning Song of the Year to Inspire New Jewelry Collection
The Definitive Voice of Entertainment News
Subscribe for full access to The Hollywood Reporter
Most Popular
James Bond Screen Tests to Happen This Weekend: Finalists Emerge for Next 007 Movie
‘Nobody Wants This’ Creator Erin Foster Reacts to Adam Brody Saying He Supports “A Free Palestine”: “It’s Complicated”
‘Clayface’ Aims to Give DC Studios a Box Office Win as ‘You Can See Everything’ Stays Strong
Tom Skerritt, Star of ‘Picket Fences’ and ‘Alien,’ Dies at 93
‘Dutton Ranch’s’ Kelly Reilly, Kenneth Branagh And, Via Video, Samuel L. Jackson Bring Star Power to Paramount U.K. Upfront
You Only Audition Twice: Watch Henry Cavill, James Brolin, Sam Neill and Others Screen-Test for James Bond
Paul Mescal, Daisy Edgar-Jones Back ‘Normal People’ Author Sally Rooney After U.K. Book Ban Over Palestine Support
Must Reads
Olivia Rodrigo: The Queen of Sad Finds Her Happy Place
‘Ted Lasso’ Star Jason Sudeikis Goes One-on-One With WNBA Great Breanna Stewart (Watch)